Suero Law, PLLC

04/27/2026

Celebrities like Taylor Swift are recognizing the value in registering trademarks for their Name, Image, Voice, and Likeness to protect against unauthorized AI use.

"Taylor Swift has filed three trademark applications .... two tied to her voice and one to her likeness, following numerous instances of her persona being used in AI-generated content without her consent."

Taylor Swift Files Trademarks For Voice And Likeness After AI Misuse Claims

04/24/2026

Your brand is the most valuable aspect of your business. When you register your trademark you are protecting your investment into your brand and all of the goodwill you have developed in the market. Your brand deserves professional representation.
Suero Law is a Trusted Advisor for hundreds of brand owners, companies, and creatives throughout the US and in many countries around the world. Schedule a consultation today.

04/20/2026

Protect your Name, Image, Likeness (NIL) from AI deepfakes and unauthorized use.
NIL encompasses a person's name, image, voice, signature, and other personal identifiers. If you've developed a recognizable personal brand as an athlete, musician or public figure, you should also protect it.

If your name, image, and likeness (NIL) is valuable, individuals and companies may try to use them without your permission—including with AI deepfakes. Misuse of your NIL can hurt your earnings or reputation.

But if you use your NIL in connection with goods and services, you might have trademarks. And the most powerful way to establish and protect your brand nationwide is to federally register your trademarks. Learn how at uspto.gov/NIL

Authenticity: The Name of the Game.

04/03/2026

If you build an amazing brand, you have to protect it. Suero Law is now a registered trademark- because not only do I represent entrepreneurs, creatives, and business owners, I am one as well. Suero Law®️ is here to help you build and protect an amazing brand too.

03/05/2026

It was an absolute pleasure sharing the stage with these amazing trailblazers in Latin Music Entertainment.
Thank you to the Latin Grammy Foundation for an outstanding Leading Ladies of Entertainment Symposium.

03/04/2026

Excited to participate as a Speaker at the inaugural Latin GRAMMY Cultural Foundation Leading Ladies of Entertainment Symposium.

02/20/2026

Proud to have published an article with "Dominicana Exterior: El Mundo de Los Negocios", for the Dominican Republic and U.S. Hispanic business community regarding nonprofit organizations and opportunities for the Dominican Diaspora.

Orgullosa de haber publicado un artículo con "Dominicana Exterior: El Mundo de Los Negocios", dirigido a la comunidad empresarial de la República Dominicana sobre organizaciones sin fines de lucro y oportunidades para la diáspora dominicana.

https://elmundodelosnegocios.com.do/v1/revista-el-mundo-de-los-negocios/ -df_76010/1/

02/03/2026

After artistic & businesss success, many of our clients are eager to give back, and leave a lasting legacy by establishing a charitable foundation. Suero Law is honored to serve as counsel for such positive endeavors:

Taking your nonprofit idea from board selection to bylaws to 501c3 tax exempt status. And then serving as outside counsel so you stay compliant.

01/16/2026

Having a great experience with my colleagues at the New York State Bar Association Annual Meeting. Happy to amplify my expertise for my Florida & New York clients.

01/01/2026

Wishing friends, clients, and future clients a very prosperous & Happy New Year! Let's prioritize gratitude and charity this year, using our skills and talents to bless those in need.