LMA Southwest Region

LMA Southwest Region The Legal Marketing Association Southwest Region (LMASW). đź“ŤLocal Groups in Austin, Dallas, Denver, Houston, South Louisiana, Phoenix + Virtual.

The Legal Marketing Association (LMA) is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing, business development, client service and communications within the legal profession. LMA strives to provide to its members vital and timely information on a wide variety of legal marketing and business development issues. The LMA Southwest Region (LMASW) is made up of all or part of four previous Chapters: part of the original Southwest Chapter, the Rocky Mountain Chapter, the Texas Chapter and part of the Southeast Chapter. The Southwest Region provides continuing education and professional development to its members as well as forums to share ideas and experiences among its members and others involved in legal services marketing. Our membership consists of marketing and other law firm professionals, lawyers, and vendors located in the Southwest region, comprised of seven states: Arizona, Colorado, Louisiana, New Mexico, Oklahoma, Texas, and Utah, with LMA Local groups located in Austin, Dallas, Denver, Houston, New Orleans/Baton Rouge, and Phoenix.

A huge thank you to everyone who donated to our professional attire clothing drive in support of Dress for Success Houst...
09/25/2026

A huge thank you to everyone who donated to our professional attire clothing drive in support of Dress for Success Houston! As well as individuals that came to have their headshots taken by Gittings Global.

Your generous contributions will help empower women in our community as they take the next step in their professional journeys — whether preparing for interviews, starting new roles, or building confidence for what’s ahead.

We are grateful to support such a meaningful cause and to be part of a community that shows up with purpose, generosity, and heart. Thank you for helping make a difference!

We’re officially counting down to in Phoenix, and we can’t wait to bring the legal marketing community together Octobe...
09/24/2026

We’re officially counting down to in Phoenix, and we can’t wait to bring the legal marketing community together October 14–16.

Three days of fresh ideas, practical strategies, meaningful conversations, and connections that can make an impact long after the conference ends.

There’s still time to join us and see what’s waiting for you in Phoenix.

➡️ Explore the agenda and register: https://site.pheedloop.com/event/EVEKMBZLYSICF/home

Strong client relationships don’t happen by chance, and neither do great rainmakers.Join on October 7 for Stop Hoping ...
09/24/2026

Strong client relationships don’t happen by chance, and neither do great rainmakers.

Join on October 7 for Stop Hoping for Rainmakers, Start Developing Them, featuring Rodney Schlosser, Founder of Rodney Schlosser Speaks.

Drawing from more than 20 years of experience building trusted B2B relationships, Rodney will share practical concepts for helping attorneys strengthen client relationships, build trust, and create opportunities for long-term business growth.

This interactive session will give legal marketing and business development professionals ideas they can apply to their work with attorneys and help attorneys put into practice with their clients.

Thank you to Barnes & Thornburg LLP for sponsoring and hosting the program.

➡️ Learn more and register: https://bit.ly/4jiBOrQ

Room block closes Monday! is less than a month away, and now is the time to finalize your stay in Phoenix.Monday, Septe...
09/18/2026

Room block closes Monday!

is less than a month away, and now is the time to finalize your stay in Phoenix.

Monday, September 21, is the deadline to reserve your room at the discounted conference rate at the Sheraton Phoenix Downtown.

Stay right where the action is and make the most of your TWxSW experience, from sessions and networking to all the conversations in between.

➡️ Book your hotel before the room block closes: https://bit.ly/4h9acmr

We can’t wait to see you in Phoenix!

What’s top of mind for legal marketing leaders as they prepare for 2027?Join for a forward-looking conversation with H...
09/17/2026

What’s top of mind for legal marketing leaders as they prepare for 2027?

Join for a forward-looking conversation with Houston marketing and business development leaders exploring the priorities shaping the year ahead, from strategy and technology to talent and team management.

Moderator:
▪️ Josie Morgan, Chief Operating Officer, BoyarMiller

Panelists:
▪️ Christine Harris, Chief Marketing Officer, Kane Russell Coleman Logan
▪️ Paul Grabowski, Chief Marketing and Business Development Officer, Bracewell
▪️ Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP

Hadleigh Henderson Katz, Director of Executive Search at Calibrate, will also share insights into Houston’s legal marketing talent market, in-demand skills and roles, and positioning yourself for career growth.

Whether you’re planning for 2027 or thinking about the next step in your career, you’ll leave with practical insights to help you prepare for what’s ahead.

Complimentary for LMA members and prospective members!

Learn more and register: https://bit.ly/4Ay6ITB

Are you stuck in the “order-taker” trap, or are you showing up as a strategic advisor?We’re excited to have Matt Plavnic...
09/16/2026

Are you stuck in the “order-taker” trap, or are you showing up as a strategic advisor?

We’re excited to have Matt Plavnick, Chief Inspiration Officer at Axis, lead a general session at : Critical Thinking as Client Service.

Through practical strategies and real-world examples, Matt will explore how legal marketing and business development professionals can move beyond simply reacting to requests and create more strategic value for their lawyers and clients.

Attendees will learn how to:
▪️ Recognize common “order-taker” habits
▪️ Create more space for strategic thinking
▪️ Ask better questions to uncover what lawyers and clients really need
▪️ Guide conversations toward stronger outcomes and greater value

If you’re looking for practical ways to become a more strategic partner within your firm, this is a session you’ll want on your agenda.

Join us in Phoenix, October 14–16.

Register today: https://bit.ly/4h9acmr

Houston’s economy continues to show its strength, resilience, and opportunity.Part 2 of Houston’s Changing Business Land...
09/14/2026

Houston’s economy continues to show its strength, resilience, and opportunity.

Part 2 of Houston’s Changing Business Landscape explored how the region’s growth is shaping local businesses and the legal industry.

A few key takeaways:

🔹 Houston ranks No. 1 in 12-month job growth among the 20 most populous U.S. metros.
🔹 Houston leads the nation in manufacturing among the top 10 U.S. metros by manufacturing output in 2024.

Houston’s continued growth brings tremendous opportunity and reinforces the importance of staying informed and prepared for what’s ahead.

Congratulations to our raffle prize winners, Rainatu Conteh of Holland & Knight LLP and Katherine Velez of Marigold!

Thank you to Blue Sky Marketing for sponsoring the program and providing the raffle prizes.

Great legal marketing is about creating meaningful connections with purpose.This month, we’re spotlighting Abby Wright, ...
09/09/2026

Great legal marketing is about creating meaningful connections with purpose.

This month, we’re spotlighting Abby Wright, Marketing & Events Manager at Liskow and Chair of LMA South Louisiana. From educational programming and client events to strategic marketing initiatives and relationship development, Abby shares how she turns ideas into experiences that strengthen relationships and support business objectives.

She also shares lessons on building confidence, communicating as a leader, and the importance of trusting the expertise you bring to the table.

Get to know Abby and learn more about her journey in legal marketing: https://bit.ly/4quIvc1

The Regional Nominating Committee is pleased to present the slate of candidates for the 2027 LMA Southwest Regional Gove...
09/04/2026

The Regional Nominating Committee is pleased to present the slate of candidates for the 2027 LMA Southwest Regional Governing Board. These highly qualified candidates are ready to serve our members and help advance the region in the year ahead.

members are encouraged to get to know the candidates and ratify the 2027 slate using their LMA login credentials.

Ratifications must be completed by end of day Friday, September 18.

➡️ Meet the candidates and ratify the slate: https://www.legalmarketing.org/Regions/2027-Southwest-Region-Ratification

When litigation makes headlines, the case is no longer unfolding only in the courtroom.Join for a timely panel explori...
09/03/2026

When litigation makes headlines, the case is no longer unfolding only in the courtroom.

Join for a timely panel exploring high-profile litigation from the perspectives of legal counsel, the news media, and communications strategy.

Panelists will explore how legal strategy, reputational considerations, and media coverage intersect, offering practical insights for managing public attention, responding to the media, and navigating communications during high-profile matters.

Moderator:
▪️ Coleman Ridley, Senior Advisor, Issues Management, Beuerman Miller Fitzgerald

Panelists:
▪️ Greg Beuerman, Partner/Owner, Beuerman Miller Fitzgerald
▪️ Greg LaRose, Editor in Chief, Louisiana Illuminator
▪️ Rob Masson, Reporter, WVUE-TV
▪️ Kimberley Singletary, Editor, Biz New Orleans Magazine
▪️ Scott Sternberg, Managing Partner, Issues Management, Sternberg, Naccari & White

Thank you to our event sponsor, BMF (Beuerman Miller Fitzgerald).

➡️ Learn more and register: https://www.legalmarketing.org/Event-Details/south-louisiana-beyond-the-courtroom-litigation-in-the-public-eye

Address

330 N. Wabash Avenue , Suite 2000
Chicago, IL
60611

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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