09/01/2026
“Soft White,” “Bright White,” “Daylight” — those words aren’t standardized. One brand’s Bright White is another’s Cool White, which is how you end up with five different bulbs burning in one room.
The number on the side of the box is the one that doesn’t lie. Soft White is 2700K, and it’s what we use throughout every home we stage — same color temperature, same wattage, every fixture in a space.
Swipe for what Kelvin, lumens and wattage actually mean, what cool light does to your paint colors, and a ten-minute walkthrough to do before your listing photos.
Full guide on the blog — link in bio.💡