09/30/2026
California employers: Currently, if your company website runs analytics, pixels, or a chat tool that collects visitor data, those visitors can sue you under the California Invasion of Privacy Act ( **A).
However, that may change very soon. If becomes law by September 30th (today), only the Attorney General could bring one of the most common of these claims. Other claims would stay on the table.
Plaintiffs' lawyers are zeroing in on specific website tools and consent gaps. Find out if your site has them: www.eanetpc.com/news-insights/2026/september/californias-sb-690-would-narrow-not-end-website-/
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