North Shore Planning, PLLC

05/29/2026

Integrity is not a marketing slogan — it’s how professionals treat people when important decisions are being made.

Older adults and families deserve honesty, transparency, patience, and professionals who truly place their needs first.

NAOSA is proud to advocate for stronger ethical standards and help consumers identify professionals they can trust.

05/22/2026

Consumers should never have to choose between professionalism and ethics.

The best professionals educate, explain options clearly, answer questions honestly, and place the consumer’s needs first — especially when working with older adults and families making important decisions.

At NAOSA, we believe trust is earned through transparency, accountability, and advocacy.

05/20/2026

Making informed decisions takes time. A trustworthy professional will never pressure you to act immediately or discourage you from asking questions.

Slow down, review your options, and make decisions with confidence.

05/15/2026

Integrity, honesty, and transparency should never be optional — especially when older adults and families are making important financial, healthcare, housing, and retirement decisions.

NAOSA is committed to promoting ethical professionals and helping consumers avoid scams and misleading business practices.

Visit us at www.naosa.org

05/13/2026

One of the biggest mistakes consumers make is choosing a professional too quickly without asking enough questions.

Before hiring anyone, ask:
✔ How long have you worked with older adults?
✔ Are you held to any ethical standards?
✔ Can you provide reviews or references?
✔ Do you explain all options clearly?

A trustworthy professional should never pressure you into making a fast decision.

At NAOSA, we believe consumers deserve transparency, ethics, and professionals who truly put their needs first.

Check out our consumer guides at https://naosa.org/consumer-guides/

Consumer Guides and Gold Standards of Professional Practice Get access to NAOSA’s exclusive Consumer Guides that cover 12 industries and assist you in making an informed decision before making a purchase. ACCESS CONSUMER GUIDES NOW NAOSA Consumer Guides Navigating today’s marketplace can be chal...

05/11/2026

Scammers are getting more sophisticated — and impersonation scams remain one of the most reported frauds in the country. The FTC says consumers reported billions lost to scammers pretending to be government agencies, businesses, banks, and even family members.

Red flags to watch for:
⚠️ Urgent threats or pressure
⚠️ Requests for gift cards, crypto, or wire transfers
⚠️ Calls, texts, or emails claiming to “protect” your money
⚠️ Anyone asking for personal or financial information unexpectedly

Always slow down, verify independently, and never trust caller ID alone.

Read the FTC alert here: https://consumer.ftc.gov/consumer-alerts/2026/05/new-trends-reports-imposter-scams?utm_source=govdelivery

05/08/2026

05/06/2026

One simple step can prevent costly mistakes:

Always get multiple quotes before making a decision.

Whether it’s insurance, real estate, or senior services—comparing options helps you:
✔ Understand pricing
✔ Spot red flags
✔ Find the best fit for your needs

If someone pushes you to decide without comparing, that’s a warning sign.

More information leads to better decisions.

05/01/2026

www.naosa.org

04/29/2026

When choosing an insurance agent, this matters more than most people realize:

Do they represent multiple companies?

Agents who work with multiple insurance providers can:
✔ Compare options for you
✔ Find better pricing
✔ Match coverage to your actual needs—not just one company’s products

If an agent only offers one company, your choices are limited from the start.

More options = better decisions.

Always ask.

https://naosa.org/auto-home-owners-insurance/