27/08/2026
The rules governing trade mark protection in China are set to change significantly.
With effect from 1 January 2027, China's revised Trade Mark Law will introduce significant changes to trade mark registration, opposition proceedings, enforcement and the regulation of bad-faith filings. The new law places greater emphasis on genuine trade mark use, shortens the opposition period and strengthens protections for rights holders.
Businesses with trade mark interests in China should consider reviewing their filing, watching and enforcement arrangements ahead of implementation. Click on the link below to read the latest edition of the KISCH IP Newsflash newsletter.
https://www.kisch-ip.com/Articles/Read/518/NEWSFLASH-China-Adopts-Comprehensive-Revision-of-its-Trade-Mark-Law