09/23/2026
RealtyJuggler Reveals 20 Years of CRM Secrets in New Book
Fort Collins, Colorado - September 21, 2026
RealOrganized, Inc. announced the availability of Real Estate CRM Secrets: The New Agent’s Guide to Building Systems that Close Deals, a new book by company founder Scott Schmitz. Written for agents in their first year, it is available on Amazon in paperback and Kindle editions.
For a new agent, their first closing can feel like winning the lottery. The hard part is building a predictable income stream from real estate sales. This book explains how to systematize lead acquisition and follow-up for more consistent closings. Readers learn how to build a lead incubation pipeline using a real estate Customer Relationship Manager (CRM). The goal is a repeatable process, not heroics or luck. Schmitz explains not only how to use your real estate CRM but also why.
The book shares more than 50 field-tested secrets, gathered from over 20 years of experience helping more than 150,000 agents get the most from their real estate CRM. Interviews with successful agents add real-world advice on putting those lessons into practice. Chapters cover building trust, developing daily habits, and maintaining a clean contacts database. Automation and lead follow-up are also covered in depth.
"Many agents treat their CRM as little more than a glorified address book," said Scott Schmitz, President of RealtyJuggler. "This book shows agents how to efficiently maintain regular contact with prospects over days, weeks, or even months, to maximize lead conversion. I also demonstrate how to generate repeat and referral business through maintaining friendships within your sphere of influence."
Early reviews are positive (5 out of 5 stars on Amazon). In The US Review of Books, reviewer Nicole Yurcaba called it “an excellent guide to understanding the industry’s most difficult entry points,” written in “an easily understandable, conversational tone,” and praised its candid portrayal of the first year.
A second title, Real Estate CRM Mastery, written for experienced agents and focused on advanced automation and database optimization, is scheduled for release in early 2027.
The lessons shared in the book apply to any real estate-specific CRM. "The best real estate CRM is the one you use regularly," said Schmitz. "RealtyJuggler CRM is a practical complement to the book, with easy access to every capability described. Our 90-day free trial lets agents try the software while reading." RealtyJuggler members can also put these lessons into practice with complimentary training. To schedule a session, call (970) 672-3467.
This book teaches new real estate agents how to pick the right CRM and how to use it to thrive as a REALTOR in your first year. Available on Amazon.