09/25/2026
When does the marketing for your home actually begin?
Most sellers would probably say the day it hits the market.
I have a VERY different answer.
Because by the time your listing goes live, there’s something I want already happening that could change the way your home enters the market.
And if you’re interviewing agents to sell your home, there’s one question I’d ask that may tell you a lot about how they plan to market it.
I’m breaking it down and giving this common approach a score from 1 to 10 in this episode of Hot Takes.
And I’m curious… if a home was about to come up for sale on your street, would you go to a neighbors-only sneak peek before anyone else could see it?
Tell me in the comments.