08/22/2021
Are Bad Internet Reviews Hurting Your Business?
When consumers are looking to hire a contractor, try a new restaurant, book a vacation, or find a reliable auto mechanic, they regularly seek out the reviews of other consumers on websites such as Yelp, TripAdvisor, Google, and others. According to a 2019 survey, 91% of consumers reported that they trusted online reviews as much as personal recommendations. In that same survey, 85% of consumers reported that they read up to 10 reviews before making a decision on that business. These statistics highlight the importance of having positive reviews to attract potential customers to businesses.