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Cool Murphy Real Estate

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Cool Murphy Real Estate

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We do things differently—because different works. Our proprietary approach wasn’t borrowed or recycled. Strategic, thoughtful, and full of heart.

It was built right here, from the ground up, for the way homes are actually bought and sold in New Orleans.

11/04/2026

We're playing Two Truths and a Lie with 1100 City Park Avenue, and let's just say Roxy isn't making it easy.

Between her century of history, a hidden cellar, a basement speakeasy, and some pretty ambitious possibilities for the future, this house has more than a few surprises up her sleeve.

And after the night we spent bringing her stories to life? We have a few new ones to tell, too.

Three rounds. Nine statements. One very interesting old house.

Think you can spot the lies? 👀

Read the full here: poshttps://wix.to/OZv8nQL

Interest rates, insurance, credit scores, and a thousand reasons to wait. Buying a home can feel like too much work before you've even started. But what if the biggest obstacle isn't the market—it's everything you think you have to figure out on your own?

10/30/2026

Between interest rates, insurance, credit scores, and all the things you think might stand in your way, it's easy to talk yourself out of buying your next home before you even start.

But here's the thing. Some of what buyers are worrying about isn't quite as frightening as it sounds. And some of the rules have changed without much fanfare.

We're taking the scaries out of buying with three things we wish more buyers knew. Because before you decide something isn't possible, it's worth finding out what's actually true.

Read more:

10/21/2026

👻 The call is coming from inside the house.

And apparently, it's you telling yourself you can't buy one.

Not enough money down? Credit score too low? Convinced no lender would approve you?

Maybe. But has anyone actually told you that?

Mortgage options aren't one-size-fits-all, and even the way lenders can evaluate credit is changing.

Before you rule yourself out of buying a home, read this week's blog. You might be surprised by what's actually possible.

Read: https://wix.to/MIvf8Va

The scariest thing standing between you and buying a house might be the story you've already told yourself. From down payment myths to changing credit scores, here's why you shouldn't tell yourself no before anyone else has.

10/15/2026

Something wicked this way comes. 👀

Home appraisals are changing November 2, and there could be a little traffic ahead for buyers and sellers.

More details, possible delays, and maybe even higher costs. But could some of these changes actually be a good thing?

We tapped a trusted local lending expert to find out what's coming and what it means for New Orleans real estate.

Traffic jam? Maybe. Iceberg? Hardly.

Read this week's blog. 👇

Something wicked this way comes. Home appraisals are changing November 2, 2026. More detail, possible delays, and what buyers and sellers should know before the traffic jam.

10/07/2026

High interest rates. Not exactly what homebuyers want to hear.

But what if the interest rate isn't the only number worth negotiating?

When buying a home in New Orleans, the purchase price is just one piece of the puzzle. Property insurance, repairs, closing costs, mortgage payments, and even rental income can change what a house actually costs you each month.

And in a higher-interest-rate market, buyers may have more room to negotiate those things than they realize.

A new roof instead of a price reduction? Seller-paid repairs? More time to make a decision without five other offers breathing down your neck?

Sometimes the best deal isn't the lowest price. It's the one that makes the most financial sense.

This week, we're talking about how New Orleans homebuyers can make high mortgage rates work a little harder for them—and why the right real estate strategy starts with asking better questions.

Read more: https://wix.to/Q1d4MwT

High interest rates make borrowing more expensive. There’s no getting around that. But they can also change where buyers have leverage—and where the real cost of a home shows up. From repairs and insurance to timing, rental income and seller concessions, a higher-rate market can create opportuni...

10/01/2026

A few years ago, “Real Producer” meant something pretty specific.

Production numbers. Rankings. Recognition. Maybe even getting your picture in a magazine and spending an objectively ridiculous amount of money on the photos afterward.

But what does being a producer actually tell you about the person you’re trusting to represent you?

Because selling a lot of real estate is one thing. Knowing how to think when the obvious answer isn’t good enough is another.

This one is about curiosity, judgment, agency, a few lessons learned the long way—and why the definition of a “real producer” looks a little different around here these days.

And yes. We’re using the expensive photos.

Read more: https://wix.to/5Ggc4uX

What makes a real producer? It’s not just sales, transactions, rankings or awards. It’s curiosity, judgment, creativity and the ability to connect dots, solve problems and act in someone else’s best interest. A look at what good representation really requires—and why producing something real...

09/23/2026

Your house is listed. The photos are pretty. The sign is up. The MLS is live.

Now what?

This is the part where sellers start watching every showing, every save and every little bit of feedback wondering: Do they like it? Why didn’t they come see it? They said they loved it—so where’s the offer?

Fair questions.

But buyers are messy. They click. They save. They compare. They change their minds. They fall in love with something they swore they didn’t want.

And all of that behavior is telling us something.

So instead of just reporting back that “nothing else is selling either,” we built a way to pay attention to what buyers are actually doing—and figure out when it’s time to listen, learn and pivot.

This week: What Happens After You List Your House?

Read It Here: https://wix.to/Q6gvCsG

Getting your house on the market is only the beginning. Once buyers start clicking, saving, showing up—or not—we start learning. The Buyer Barometer is how we turn buyer behavior into something useful, helping us understand where people are getting stuck, what the market is telling us, and when ...

09/16/2026

How much is my home worth?

It’s one of the first questions sellers ask us. And yes, we'll pull the comps. We'll check price per square foot. And we'll see what the house down the street is asking.

But that’s not where we start.

We want to know: Who is actually shopping for what you’ve got? What else can they buy with the same money? What are they choosing? And—here’s the interesting part—can we change where your house competes before we put it on the market?

Because your home doesn’t have one magical number hiding inside it.

The market leaves clues. We like clues.

This week, we’re showing you how we use them to think about home value, pricing, positioning, and getting the strongest number the market will support.

And buyers? Keep reading. There’s something in this one for you, too. 👀

Read more: https://wix.to/iRhX3PU

How much is your home worth? There isn’t one magical number hiding inside the house. Value depends on who’s actually shopping, where they’re spending their money, what else they can buy—and what they’re choosing when they do. Here’s how we study the evidence, figure out where a home comp...

09/09/2026

If you’re getting your house ready to sell, there’s a very good chance you’re going to start with the wrong thing.

Not because it doesn’t need to be done, but because something else needs to be done first.

We recently had a seller spend an entire Sunday turning her walk-in closet into a beautiful little boutique. Meanwhile, there were still things to finish before photography.

The closet looked fantastic.

The photographer was never going to open it.

Preparing your home to sell isn’t just a checklist. There’s an order to it—from what to tackle before listing photos to the things that can wait until later.

Here’s how we approach getting a home ready to list—and why the boutique closet can wait. Read more: https://wix.to/AuxhvcJ

Thoughts or questions about your own to-do list? Drop them below!

Getting your home ready to sell isn’t one giant project. It’s a sequence—and doing the right jobs in the wrong order can cost you time, money, and a whole lot of unnecessary stress. Before you spend Sunday turning your closet into a boutique, let’s talk about what actually needs to happen fi...

09/03/2026

Labor Day sales are going to be everywhere this weekend. But before you fill your cart just because something has a red SALE tag on it, we have a few thoughts.

We pulled together some of our favorite ways for homeowners to save a little money—what's actually worth shopping for, a very simple question to ask before you check out, an AI prompt worth adding to your homeowner toolkit, and a few small habits that can save you from much bigger expenses later.

Plus, we snuck in one very good local Labor Day deal close to our hearts from our friends at The Green Project.

You work hard for your money. Let's see if we can help you keep a little more of it.

Read the full guide here: https://wix.to/2N2miwL

Shopping the Labor Day sales? Start with what’s actually worth buying—then keep saving with simple homeowner habits, an AI maintenance prompt, repair tips, and a few tricks we’ve learned after years of walking through New Orleans homes.

Address

904 Street Ferdinand St
New Orleans, LA
70117

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	10am - 7pm
Saturday	10am - 2pm
Sunday	12pm - 5pm

Website

http://www.coolmurphy.com/

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