10/09/2026
Thinking about selling this fall? Higher rates change the game for sellers, too. 🏡
When rates rise, even a small bump can change a buyer's monthly payment. So buyers are watching affordability more closely than ever, and many are looking at new construction.
Here's why. Builders are competing on the monthly payment. Nearly 1 in 5 new homes now advertises a buyer incentive up front, and many of those are rate buydowns. New-home sales are holding up better than resale right now.
The good news is that you can compete. 💪
✅ Sellers can often contribute toward a buyer's rate buydown, depending on the loan and the transaction
✅ Price, closing cost help, repairs, and strong presentation are all tools to consider
✅ Your home has something a new build can't: an established neighborhood, mature landscaping, and a location buyers love
The key is pricing and marketing your home for what buyers can afford today, not what sellers could get a few years ago. And every East Valley neighborhood is a little different, depending on how much new construction is nearby.
With 14+ years of experience, plus my background as an Escrow Officer and Title Company Branch Manager, I'll help you look at the real numbers and build a plan that makes sense for you.
Curious what buyers are getting from homes near yours? Message me or call 480-363-6700 and we'll talk it through. Let's make it happen! 🔑
Robin Stone, REALTOR® | Realty ONE Group, Arizona Living Team
