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05/10/2026

𝗪𝗵𝘆 𝗡𝗼𝘃𝗲𝗻𝗮? 𝗪𝗵𝘆 𝗣𝗿𝗶𝗺𝗲 𝗙𝗿𝗲𝗲𝗵𝗼𝗹𝗱 𝗡𝗼𝘄
🗓️ 5 Oct 2026 (Mon)
⏰ 7:00 PM
📍 The Serra Residences Sales Gallery (11 Bassein Road, Singapore 309839)
🎙️ CEO Marcus Chu & EDA Chris Chen
🔗 https://events.era.com.sg/the-serra-residences-ucs

Novena has long been one of Singapore’s sought-after prime residential locations, combining city-fringe convenience, excellent connectivity and a well-established healthcare and lifestyle ecosystem.

But in today’s market, what does it take to own a prime freehold home in Novena and why could now be the time to take a closer look?

Join CEO Marcus Chu & EDA Chris Chen at this exclusive Ultimate Consumer Seminar as they uncover the enduring appeal of Novena, understand who is buying into the CCR and explore how past freehold properties in the area have performed, featuring The Serra Residences.

💡 In this session, you’ll gain insights into:
✅ What it costs to own prime freehold today
✅ Who is buying into the CCR
✅ What past Novena freehold buyers made

👉 Register now and discover why Novena and prime freehold deserve your attention today.

05/10/2026

📊 𝗛𝗶𝗴𝗵𝗲𝗿 𝗶𝗻𝗰𝗼𝗺𝗲 𝗰𝗲𝗶𝗹𝗶𝗻𝗴𝘀, 𝗿𝗲𝗰𝗼𝗿𝗱 𝗹𝗮𝗻𝗱 𝗯𝗶𝗱𝘀 𝗮𝗻𝗱 𝗿𝗶𝘀𝗶𝗻𝗴 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗰𝗼𝘀𝘁𝘀. 𝗧𝗵𝗲𝘆 𝗺𝗮𝘆 𝘀𝗲𝗲𝗺 𝗹𝗶𝗸𝗲 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀, 𝗯𝘂𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝘁𝗵𝗲𝘆 𝘁𝗲𝗹𝗹 𝗮 𝗯𝗶𝗴𝗴𝗲𝗿 𝘀𝘁𝗼𝗿𝘆.

What’s changing in Singapore’s housing landscape, and what could it mean for your next move?
In our latest Monthly Direction on 24 Sep, CEO Marcus Chu connects the dots and breaks down what these developments could mean for buyers, homeowners, investors and the opportunities ahead. 🏡

🎥 Watch the full video here: https://youtu.be/VJvWeL0AIPE

03/10/2026

🏡 𝗣𝗿𝗲𝘃𝗶𝗲𝘄 𝗗𝗮𝘆 𝗮𝘁 𝗧𝗵𝗲 𝗦𝗲𝗿𝗿𝗮 𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝗰𝗲𝘀! ✨

Excitement filled the sales gallery today as buyers and investors got their first look at The Serra Residences, an exclusive collection of just 133 freehold homes in the heart of Novena.

✨ Why buyers are paying attention to The Serra Residences:
🏡 Freehold ownership in a prime CCR location
🚇 Minutes from Novena MRT, with shopping, dining and everyday conveniences nearby
🏥 Close to HealthCity Novena, Singapore’s integrated healthcare, education, research and innovation hub
🌿 Near the future lifestyle destination at 2 Moulmein Road
🎓 Established schools nearby, including SJI (Junior) and Hong Wen School within 1km
🏙️ Thoughtfully designed layouts from 2-Bedroom + Study to 5-Bedroom Premium residences and penthouses

Whether you’re looking for a home to put down roots or a long-term investment in an established prime precinct, The Serra Residences offers the convenience of city-fringe living with the enduring value of freehold ownership.

🗓️ Preview Period: 2–13 October 2026

📲 Speak to your ERA Trusted Adviser to learn more or arrange your preview today!

03/10/2026

🎉 𝗠𝗢𝗥𝗘 𝗧𝗛𝗔𝗡 𝟲𝟭% 𝗦𝗢𝗟𝗗 𝗢𝗡 𝗕𝗢𝗢𝗞𝗜𝗡𝗚 𝗗𝗔𝗬! 🥳

What an exciting launch for Lucerne Grand! 🏡✨

Congratulations to all the proud new homeowners who successfully secured their homes at this highly anticipated development in the heart of Lakeside.

ERA is honoured to be part of this milestone, as buyers were drawn to Lucerne Grand’s compelling combination of direct MRT connectivity, everyday convenience and the exciting transformation taking shape across Jurong Lake District.

⭐ Why Lucerne Grand stands out:
🚇 Direct access to Lakeside MRT (EWL) via a sheltered connection
🌳 Directly opposite the scenic Jurong Lake Gardens
🛒 Supermarket and four F&B outlets conveniently located on the first storey
🛍️ Close to JEM, Westgate, IMM and other amenities
🏫 Near Rulang Primary School and Canadian International School
🏙️ Well-positioned to benefit from Jurong’s ongoing transformation

With connectivity, nature and everyday conveniences right at its doorstep, Lucerne Grand presents an exciting opportunity to be part of the West’s evolving growth story.

Congratulations to all new homeowners who secured their homes at Lucerne Grand! 🔑✨

03/10/2026

🏡 𝗕𝗼𝗼𝗸𝗶𝗻𝗴 𝗗𝗮𝘆 𝗮𝘁 𝗟𝘂𝗰𝗲𝗿𝗻𝗲 𝗚𝗿𝗮𝗻𝗱! ✨

An exciting day as buyers secured their homes at Lucerne Grand, a highly anticipated lakeside development that brings together connectivity, nature and everyday convenience in the heart of the West.

🌟 Why buyers are choosing Lucerne Grand:
🚇 Direct sheltered access to Lakeside MRT
🌳 Opposite Jurong Lake Gardens, with nature, recreation and waterfront living at your doorstep
🏡 Thoughtfully designed layouts for couples and families
🛍 Integrated convenience with a supermarket, retail and dining options within the development
📍 Prime West location, close to JEM, Westgate and IMM
🏞 Well-positioned to benefit from the transformation of Jurong Lake District

With its seamless connectivity, integrated convenience and proximity to nature, Lucerne Grand offers an exceptional lifestyle opportunity for homeowners and long-term potential for investors.

Congratulations to all buyers who secured their new homes today! 🔑

📲 Choice units are still available. Speak to your ERA Trusted Adviser to check real-time availability and find the right home for you.

03/10/2026

𝗦𝘁𝗿𝗲𝘁𝗰𝗵𝗶𝗻𝗴 𝗿𝗼𝘂𝘁𝗶𝗻𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗼𝘂𝘁 𝗼𝗳 𝗵𝗮𝗻𝗱… 👀

Sut Sani really stretched himself all the way onto a bus. 😂

Spot him around Singapore? Snap a pic and tag us! 📸

03/10/2026

🏡 𝗘𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗮𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗖𝗼𝗻𝗱𝗼𝗺𝗶𝗻𝗶𝘂𝗺 𝗼𝗿 𝗻𝗲𝘄 𝗹𝗮𝘂𝗻𝗰𝗵 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗵𝗼𝗺𝗲?

With the property landscape evolving, there’s more to understand when deciding what works best for your needs and property plans. From eligibility and affordability to choosing the right development, every property journey is different.

Whether you’re looking for an EC, a condo or simply exploring what’s available, let James Poh, Derek Chong and Freddie Goh help you make sense of the possibilities and find the right fit for you.

02/10/2026

𝗙𝗿𝗲𝗲𝗵𝗼𝗹𝗱. 𝗣𝗿𝗶𝗺𝗲 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻. 𝗔 𝗛𝗼𝗺𝗲 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆 𝗦𝘁𝗮𝗴𝗲 𝗼𝗳 𝗟𝗶𝗳𝗲.

Set in the heart of Novena, The Serra Residences brings together freehold ownership, an established central location and the potential of a precinct that is still evolving.

✨ What makes The Serra Residences stand out:
🏡 Freehold ownership for buyers thinking long term
🚇 Near Novena MRT, with shopping, dining and everyday amenities nearby
🏥 Close to HealthCity Novena, a 17-hectare integrated healthcare, education, research and innovation hub
🌿 Near 2 Moulmein Road, where the historic site is being transformed into a new lifestyle hub with dining, wellness, leisure and more
🎓 Established schools nearby, including SJI (Junior) and Hong Wen School within 1km
🏙️ A range of layouts from 2-Bedroom + Study to 5-Bedroom Premium residences and penthouses
✨ An exclusive collection of just 133 freehold homes

For homeowners, it’s about convenience, connectivity and a home for the long term. For investors, Novena’s established healthcare and employment ecosystem offers a potential tenant catchment, with more transformation still to come. 📈

‼️ PREVIEW PERIOD:
🗓️ 2-13 October 2026

📲 Contact your ERA Trusted Adviser to find out more.

02/10/2026

🏡 𝗕𝗶𝘀𝗵𝗮𝗻'𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗻𝗲𝘄 𝗹𝗮𝘂𝗻𝗰𝗵 𝗶𝗻 𝗮𝗹𝗺𝗼𝘀𝘁 𝗮 𝗱𝗲𝗰𝗮𝗱𝗲

Bishan has long been one of Singapore's most sought-after mature estates. Now, with Thomson Reserve set to introduce around 1,268 new homes, the area's private housing landscape could be entering a new chapter.

Beyond adding much-needed housing supply, our latest analysis explores how this landmark launch could also influence Bishan's resale market in the years ahead.

Read our latest article to discover what this could mean for homebuyers, homeowners and investors:
👉🏻 https://bit.ly/BlogThomsonReserve

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450 Lorong 6 Toa Payoh
Singapore
319394

Opening Hours

Monday	09:00 - 18:30
Tuesday	09:00 - 18:30
Wednesday	09:00 - 18:30
Thursday	09:00 - 18:30
Friday	09:00 - 18:30

Telephone

+6562262000

Website

http://www.era.com.sg/

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