10/16/2026
In retail, the price of a loan is set for you.
The company builds the rate sheet. You quote from it.
In the broker channel, it works differently.
Brokers see wholesale pricing from multiple lenders on the same file.
So the question isn't just "what's the rate." It's "which lender fits this borrower best today."
Different lenders price different scenarios differently. A lender that's sharp on one file can be average on the next.
That's why brokers shop every file.