Keeping Current Matters

09/03/2026

Here's a stat that surprises most buyers: new construction is currently cheaper than an existing home, not more expensive.

Census and NAR data show new builds running about $40,000 below resale prices right now. The reason comes down to holding costs. Builders lose money every month a home sits empty, so many are cutting prices and layering on incentives like closing cost coverage and rate buydowns to move inventory.

The catch buyers don't always catch: the friendly rep in the sales office represents the builder, not them.

If you have buyers who ruled out new construction on price alone, this is the moment to revisit it with them and make sure they're walking in with their own representation.

09/02/2026

If your buyers are still hesitating because of affordability, they might be missing how much has shifted in their favor.

With sellers outnumbering buyers, more of them are willing to negotiate on price, on closing costs, on repairs they wouldn't have touched a few years ago. That is real leverage, even in a market that still feels expensive.

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09/01/2026

Maybe you’ve caught the buzz and wondered whether that money could get you into a home faster, especially with affordability as tough as it is.

Here’s what you need to remember. Pulling from your retirement savings is a big decision, so take time to weigh all your options first and be sure to talk with a financial expert before you do anything.

Lately, headlines have floated an eye-catching idea about tapping into your 401(k) to cover a down payment on a home.

09/01/2026

Home prices used to feel like a moving target. Now they're not.

For the past four years, prices have settled into a steady, predictable pattern instead of the wild swings we saw before.

That kind of consistency is what makes it easier to actually plan your next move, whether you're buying or selling.

08/28/2026

2026 has been a stressful year, so much that a recent survey named it the word of the year for Americans. But not everything has been unstable. The housing market has actually held remarkably steady while other things have felt shaky.

If you've been waiting for things to calm down before buying or selling, the data suggests that steadiness may already be here.

Read the full breakdown.

A recent survey from Talker Research asked Americans to pick one word to describe how 2026 has felt so far. The winner? Stressful. And honestly, there’s been a lot going on.

08/28/2026

Prices have grown at a steady, moderate pace for about four years, with no wild swings. The number of homes for sale is nearly identical to this time last year. And mortgage rates have held between 6 and 7% since 2022.

If your buyers or sellers are holding out for things to settle down, they might be surprised to hear the market already has.

08/27/2026

41% of listings have had a recent price cut. And July's median list price came in the lowest it's been in five years for that month.

That doesn't mean prices are falling apart. It means sellers are finally pricing where buyers can actually afford to be, and that shift matters for every buyer conversation you're having right now.

🔗 https://bit.ly/4gEdu0V

08/26/2026

Only about 1 in 7 pending home sales fall through, according to Redfin. That means the vast majority of sellers make it all the way to closing.

The good news is the biggest risk to a deal is also the most preventable one, if you plan for it before your house ever hits the market. Here's what to know before you list.

Few things are as rattling as the thought of your home sale falling through at the last minute, right before closing. All that waiting, all that progress, out the window.

08/26/2026

Consistency is what turns a follower into a client. But building that consistency from scratch every week is exactly why so many agents fall behind on social.

Social Edge gives you a posting rhythm that's already built, so you can connect your accounts, pick your content, and post in about 10 minutes a week.

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08/25/2026

Outgrown your space or ready to downsize? Your equity could cover more of the gap to your next home than you think.

It could mean a lower payment, an all-cash purchase, or renovating the home you already have.

See what your equity could do for you.

When's the last time someone told you what your house is worth? Not what some online valuation tool guessed. Not what your neighbor's house sold for. What yours is actually worth right now.