10/12/2026
๐ก๐ MARKET UPDATE | October 12
If youโre thinking about buying or selling in Little Elm, Frisco, Aubrey, McKinney, Celina, or Prosper, letโs talk honestly about this market. โค๏ธ
Higher rates are making monthly payments harder to manage, and sellers are feeling that pressure too. Freddie Macโs national average for a 30-year fixed mortgage reached 7.40% last week, up from 7.28%. Your personal quote may differ. ๐
Across DFW, 27.5% of listings had a price reduction in September, according to Realtor.com. Thatโs a regional numberโyour neighborhood, price range, and competition still matter. ๐
๐ BUYERS: There may be opportunities to negotiate price, closing costs, repairs, or a seller-funded rate buydown. Compare new construction AND existing homesโa resale seller can explore payment incentives too! ๐ก๐ฐ
But letโs make sure the numbers work. Compare the full payment, including taxes, insurance, and HOA fees. If an incentive offers a lower rate, understand whether itโs temporary or lasts the life of the loan. Buy with a payment you can comfortably afford today. โ
๐ก SELLERS: I know itโs discouraging when your home is ready and the showings arenโt coming. It doesnโt automatically mean something is wrong with your home. Buyers are working through a real affordability challenge. โค๏ธ
Our strategy needs to answer: Why should a buyer choose YOUR home over the competition?
โจ A price supported by recent sales
โจ Photos and marketing that highlight what makes it special
โจ A clear comparison with nearby builder offerings
โจ Thoughtful concessions when they make financial sense
An established location, mature trees, a finished backyard, or move-in-ready upgrades can give buyers reasons to choose your home. Letโs make those advantages count! ๐ณ๐ก
There is still room to make a moveโwe just need realistic expectations, careful numbers, and a plan built around YOUR goals. ๐คโค๏ธ
Thinking about buying or selling? Message me and letโs talk through your options.
๐ฒ Karla Cedillos | 972-799-2091
๐ก KGC Realty Group
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