Brian Faro

Brian Faro Real Estate Sales

09/03/2026

Pick up your copy of Wellen Park Living magazine today for a coupon code to receive a 10% discount on your order at Bowled Co.. Located on Mercado Dr, in the Publix shopping center.

Social Media Fails: You’re trying too hard.Everyone wants more reach. More views. More engagement. More leads.But a lot ...
08/31/2026

Social Media Fails: You’re trying too hard.

Everyone wants more reach. More views. More engagement. More leads.

But a lot of people are doing the exact things that are hurting them.

Social media has changed.

The platforms are getting much better at putting content in front of the people they believe will actually care about it. And the content that connects? More and more, it looks like real people being real people.

Not another generic AI flyer.

Not a stock photo.

Not an AI-generated picture of you that looks like an air brushed work of art.

Not you staring slightly off-camera while reading a script.

IT NEEDS TO BE YOU.

The same person someone would meet if you walked into a room together.

And I know what you're thinking:

"I don't like the way I look on camera."

"I don't like the way I sound."

Good. Welcome to the club. And guess what.... (whispers) People like the real you.

People aren't looking for a TV personality. They're trying to figure out whether they know you, like you and trust you.

So talk about what you know.

If someone walked up to you today and asked a question about your profession, what could you answer without reaching for your phone or computer?

Talk about that.

That's your content.

You don't need to create the next viral trend. You don't need a dance. You don't need a script. (It's not making you money)

Share your knowledge the same way you'd explain it to someone sitting across the table from you.

That's one of the greatest opportunities social media gives us.

You can meet someone before you've ever actually met them.

They can hear your voice. See your personality. Learn something from you. Get comfortable with you.

And eventually they might comment, send you a message, call you or walk up to you somewhere and say:

"Hey, I follow you on social media."

That's the goal.

So here's what I want you to do:

Look at your last 20 posts.

How many likes did they get?

How many comments?

How many shares?

Now go into your insights and look at something even more important:

How many Non-Followers did you reach?

Stop obsessing over follower count.

Having more followers doesn't automatically mean more people will see your content. The platforms are trying to match content with the people they think will actually be interested in it, so you don't have to beg for followers anymore.

So give them something worth distributing.

Grab your phone.

Flip it to selfie mode.

Pick ONE thing you know really well.

Talk for 30–60 seconds.

Post it.

Then do it again a few days later.

And no, you don't necessarily need to create something every single day. If you're motivated, record five videos while you're already in the zone and schedule them throughout the week. Maybe change outfits so it doesn't look like you wear the same clothes all week.

But here's the big one:

Stop outsourcing your personality.

If you're hiring someone for social media, hire someone who will actually sit down with you, learn who you are, learn about your profession, understand your target audience and help create useful content that sounds and feels like you.

Otherwise, I'd rather see you do it yourself.

And while we're at it…

Make your profile picture a current, real, unedited photo of YOU.

Because what happens when social media actually works?

Someone eventually meets you in real life.

Wouldn't it be nice if they recognized you?

Or even better, you're standing in line at the grocery store and somebody says:

"Hey, aren't you the guy from those videos?"

That's when you know it's working.

Social media isn't about pretending to be someone people want to follow.

It's about letting enough of the real you show up that the right people decide they want to know you.

So cut the generic content.

Cut the fake perfection.

Cut the AI crap.

Turn the camera around and start talking.

Looking for some industrial space to lease? Check out these brand new units available on Gasparilla Rd, close to 776.Lin...
08/11/2026

Looking for some industrial space to lease? Check out these brand new units available on Gasparilla Rd, close to 776.

Link to the listings in the comments.

Before we move into the weekend, I just wanted to share a snapshot of activity on our peninsula over the past 7 days.97 ...
08/07/2026

Before we move into the weekend, I just wanted to share a snapshot of activity on our peninsula over the past 7 days.

97 New Listings
90 Pending Sales
99 Sold Listings

There's also been 170 listings with price decreases and a total of 156 listings that have cancelled or expired.

Want to see the same snap shot for your community? Send us a message or comment below and we can send it your way. We can do this by zip code, county or city.

Have an amazing weekend everyone!

SKY Academy Englewood is seeking sponsors, silent auction items and attendees for our upcoming fundraising event.🤠If you...
08/06/2026

SKY Academy Englewood is seeking sponsors, silent auction items and attendees for our upcoming fundraising event.
🤠
If you're interested in more info, check out the attached flyers and then check the comments for a link to secure your spots.

SKY Nights: Nashville
Dust off your boots and join us for an unforgettable evening of Southern charm, live country music, and community impact at SKY Nights Nashville in support of SKY Academy Englewood!

Guests 21 and over are invited to join us on Saturday, November 14, 2026, from 5:30 PM to 9:30 PM for a night filled with authentic BBQ, refreshing drinks, dancing to Southbound 75, silent auctions, a photo booth and plenty of Nashville-inspired fun.

Come dressed in your favorite country attire - from cowboy boots and hats to denim and plaid - and enjoy an evening that brings the spirit of Music City to Englewood.

More than just a great night out, SKY Nights helps create brighter futures for local students. Proceeds directly support SKY Academy Englewood, providing enriching educational experiences, academic programming and hands-on learning opportunities that help students learn, grow and succeed.

Honored to be speaking at this year's Florida Realtors Convention & Trade Expo, with the one and only Jessica Souza!We'r...
07/20/2026

Honored to be speaking at this year's Florida Realtors Convention & Trade Expo, with the one and only Jessica Souza!

We're passionate about what we do and pride ourselves in building a brokerage that doesn't follow the pitfalls of constant recruiting techniques. Our growth comes from investing all our time and energy into our agents, not searching for more to join us.

We've put together best practices and are ready to share with other like-minded professionals who want to build something they can be proud of.

🏡 Do You Know The Story Behind the St. Joseph StatueFor generations, many home sellers have turned to a unique tradition...
07/18/2026

🏡 Do You Know The Story Behind the St. Joseph Statue

For generations, many home sellers have turned to a unique tradition involving St. Joseph.

The custom dates back centuries and involves burying a small St. Joseph statue upside down, 3 to 12 inches deep in your yard, typically near the "For Sale" sign or facing the house that’s for sale while offering a prayer asking for guidance and a successful sale. Once the home sells, the statue is dug up and placed in a place of honor inside the new home as a symbol of gratitude.

Does it work? Some people swear by it.

While there’s no guarantee it will sell your home, it’s a tradition that has been passed from one homeowner to another for decades.

Of course, pricing your home correctly, preparing it well, and having the right Realtor® are still the biggest factors in getting it sold, but if adding a little faith to the process brings you peace of mind, many people believe it can’t hurt.

St. Joseph kits are available for purchase at the Englewood Area Board of Realtors®, if you’d like to give it a try!

Florida economy moves up to No. 14 globallyBy Amy ConnollyThe state's $1.8 trillion economy is now the world’s 14th larg...
07/17/2026

Florida economy moves up to No. 14 globally
By Amy Connolly

The state's $1.8 trillion economy is now the world’s 14th largest after surpassing Australia and Mexico, according to the Florida Chamber Foundation. The foundation said Florida’s economy grew 6.3% over the past year, moving the state closer to its goal of ranking among the world’s 10 largest economies by 2030.

Florida’s $1.8 trillion economy is now the 14th largest in the world, surpassing Australia and Mexico, according to the Florida Chamber Foundation.

The new ranking, up from 15, moves Florida closer to the Florida 2030 Blueprint’s goal of becoming one of the world’s 10 largest economies by 2030.

Florida’s economy grew 6.3% over the past year, the foundation said. At its current size, the economy would need to grow about 2% to surpass South Korea and reach No. 13. Moving into the top 10 would require about 21% additional growth, with Canada currently ranked 10th.

“Florida’s rise to the world’s 14th largest economy is part of our Florida 2030 Blueprint plan and further proof that free enterprise works,” said Mark Wilson, president and CEO of the Florida Chamber of Commerce and Florida Chamber Foundation. “Florida continues creating jobs, attracting investment, welcoming new businesses, and giving families greater opportunity to succeed.”

The foundation highlighted several areas in which Florida ranks among the nation’s leaders:

▪️No. 1 for new business startups
▪️No. 1 higher education system
▪️No. 1 for manufacturing job growth
▪️No. 1 for net income migration
▪️No. 1 for new business migration
▪️No. 1 for Black-owned businesses
▪️No. 2 for Hispanic- and women-owned businesses
▪️Lowest state debt per capita
▪️155,742 fewer children living in poverty since the Florida 2030 Blueprint launched

“This ranking reflects the impact of Florida’s economic growth over time,” said Sheridan Morby, the foundation’s senior director of economic research. “Strong labor market expansion and business investment continue to help position Florida among the world’s largest economies.”

The Florida Chamber Foundation plans to provide additional analysis in its 2026 Florida Business & Economic Mid-Year Report next month. The report will examine economic growth, population changes, inflation, manufacturing, workforce development and housing affordability.

© 2026 Florida Realtors®

It's simple, your character builds your reputation and your reputation will grow your success.You won't have to beg for ...
07/14/2026

It's simple, your character builds your reputation and your reputation will grow your success.

You won't have to beg for it.

It will all be part of your journey to creating a life that is both earned and deserved.

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2 S Indiana Avenue
Englewood, FL
34223

Telephone

+19416980303

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