10/12/2026
Florida Listings Below Purchase Price
Lately, I’ve noticed a real shift across Florida’s housing market: over 1 in 10 active listings are now priced below what the current owners originally paid—a clear sign that sellers are adjusting their expectations to get moving. In some areas, nearly half the homes on the market have already seen price reductions, and seller concessions are popping up more often. After the rapid price gains we saw not long ago, a mix of weaker demand, higher borrowing costs, and rising inventory is pushing many to rethink their pricing. I’ve spoken with owners who bought near the peak and, whether to cut carrying costs or align with new plans, have accepted smaller proceeds just to make their next move. Right now, more Florida sellers seem ready to accept lower prices to keep things moving forward. As someone who’s called Florida home for decades and serves buyers and sellers from Cedar Key to Daytona Beach, I’m keeping a close eye on these changes to help clients navigate the best path in this evolving market.