06/19/2026
Google is not how your next client is going to find you.
Not entirely. Not anymore.
Rick Rivero joins The 1958 Lawyer to talk about the shift that is already happening — from SEO to AEO. Answer Engine Optimization.
The difference between showing up in a search result and showing up as the answer when someone asks ChatGPT, Google AI, or Perplexity which attorney they should call.
Most law firms have not started thinking about this yet.
The ones who do it first will be impossible to catch.
Full episode at the-1958-lawyer.simplecast.com — link in bio.