09/23/2026
The priorities buyers bring to a Chicago home have changed, and listing marketing should reflect how people use space today.
When I prepare a home for market, I want the photography and copy to answer practical questions: Is there a flexible room for work or guests? Where does everyday storage live? How usable is the outdoor space? Are accessibility or maintenance features easy to identify?
The goal is to make the home’s function clear without making assumptions about who the buyer will be.
If you’re preparing to sell, I can help identify the features your marketing should explain clearly.
Message me for a pre listing marketing review.