06/02/2026
Everyone sees the commission check.
Almost nobody sees the investment.
I’m a Realtor in San Diego, where the median home price is around $1 million, and many of the commercial and multi-unit properties I work with start at $2 million and go up from there.
Before a Realtor earns a single dollar, we’ve already invested our time, money, expertise, marketing, gas, technology, photography, videography, signs, advertising, and hundreds of hours into helping our clients achieve their goals.
If a transaction falls apart, gets canceled, financing falls through, or a buyer or seller changes their mind, we don’t send an invoice.
We don’t get paid.
Yet the work continues.
Most people think Realtors just unlock doors.
In reality, we’re negotiating million-dollar contracts, staying on top of changing laws, creating marketing campaigns, editing videos, coordinating inspections, hosting open houses, managing timelines, solving problems, and communicating with dozens of people to keep transactions moving forward.
We’re marketers.
We’re negotiators.
We’re project managers.
We’re content creators.
We’re business owners.
We’re problem solvers.
And sometimes...
We’re crouched behind a wall trying not to end up in the drone footage. 😂
This video is a perfect example of the behind-the-scenes work nobody sees. While my videographer was capturing the perfect shot, I was literally hiding out of frame waiting for the drone to finish.
Because being a Realtor means doing whatever it takes to get the job done.
The sold sign is the celebration.
The real work happens long before anyone ever sees it.
After 25 years in this business, I still love every minute of it. ❤️🏡
