28/05/2026
63% of consumers are now actively worried about fake reviews.
That's not a niche concern – it's the majority of people trying to make purchasing decisions they can feel confident about.
At Feefo, every review on our platform is linked to a verified purchase. It's been our rule since we launched in 2010, and it's the foundation of everything we call the Gold Standard.
We've set out what we believe that standard should mean, for businesses who want feedback they can act on, and for customers who deserve to read reviews they can trust.
Learn more: https://hubs.la/Q04h_Yh80