ICG Property

ICG Property Innovation Collaboration Group (ICG) is an exciting collaboration between the nation’s top property services and PropTech brands.

ICG members are deeply committed to helping estate agents make the most of business opportunities.

The busiest agencies this autumn will not be the most prepared ones. That sounds odd, but it is true: once the market pi...
31/08/2026

The busiest agencies this autumn will not be the most prepared ones. That sounds odd, but it is true: once the market picks up, there is no time left to think, so every decision you did not make in the quiet weeks gets made in a rush, or not at all.

The fortnight before the rush is the only real thinking time you get until the new year. ICG Community is where agents use it well, comparing what is actually working right now so you head into autumn with a plan, not just a full diary.

Use the quiet while you have it. See what agents are sharing inside ICG Community https://bit.ly/4y1SgRu

30/08/2026

What Candidates Want Now

The days of bullying people into deals just for the sake of it are over, and today's candidates have wisened up to it.

It's not just about the pay packet anymore, it's leadership, development, training, culture, the whole picture.

Offer genuine flexibility, whether that's around school pick-ups or a bit more weekend freedom, and you'll be far more attractive than most of the competition.

Here's what's changed:
Candidates can sniff out a good employer from the interview alone.
It's a two-way street now.

You're not just assessing them, they're assessing you, your brand, your culture, everything.

Getting that right matters more than it ever has.

It is easy to look outside for talent and overlook the people already on your team. Often the biggest gains come from de...
28/08/2026

It is easy to look outside for talent and overlook the people already on your team. Often the biggest gains come from developing who you have, not just hiring someone new.

The quieter summer weeks are the ideal time to do it. ICG Careers supports agencies with training and development built for property, so your people grow into the roles the business will need as the market picks up again. It draws on a network of property businesses, so the approach comes from people who understand your world.

Grow the talent you already have. Talk to ICG Careers about development https://bit.ly/4qedreK

27/08/2026

What Matters More Now

Try to do everything yourself, and you're not being efficient, you're actually stopping the people around you from developing.
That's the bit that took me years to properly see.

What I value more now than earlier in my career is time, knowing where to spend it, when to spend it, and how to divide it between work, family, and everything else that matters.

The other thing I understand far better now is specialism.
Do what you're genuinely brilliant at, and get the best people you can find to handle the rest.

The results speak for themselves once you stop trying to carry it all alone.
An obvious win-win, once you actually see it.

Growth comes more easily when you are not doing everything alone. Other agents to learn from, suppliers genuinely invest...
26/08/2026

Growth comes more easily when you are not doing everything alone. Other agents to learn from, suppliers genuinely invested in you, people who want to see you do well.

That is what ICG Collective offers. Not a discount or a directory, but a network of agents and suppliers who share in each other's success, so growing your business becomes something you do together rather than by yourself. A quieter summer is a good time to think about who you want alongside you.

See how ICG Collective works https://bit.ly/4k9MB62

25/08/2026

Why Retention Is Becoming a Bigger Problem Than Recruitment

Most agency owners still think recruitment is the biggest people problem in property. Honestly, retention's becoming the bigger one.

Replacing someone isn't just costly financially, momentum drops, knowledge walks out the door, and the rest of the team starts asking questions too.

People rarely leave suddenly.
There are warning signs long before that:
Poor communication, inconsistent leadership, no real progression, feeling undervalued.

The agencies that hold onto good people spot those signs early and actually deal with them.
Retention isn't built through one big gesture, it's built through small, consistent things done properly over time.

If keeping good people is getting harder for you, we can help you think that through.

The strongest agencies win most of their business from people who already know them: past clients, referrals, reputation...
24/08/2026

The strongest agencies win most of their business from people who already know them: past clients, referrals, reputation. It costs less, it completes more often, and it keeps coming back.

Win everything cold from strangers, and you start from scratch every month, however full the diary looks.

Want to build more of the business that comes back to you? That is what the ICG Community network is for. Find out more today https://bit.ly/4kgAGnl

23/08/2026

Why Trust Matters More Than Innovation

Everyone claims to be innovative these days.
You're bombarded daily with something new, something better, something game-changing.

You've got to sort the wheat from the chaff, and that's exactly why trust matters more than the shiny new thing.

For every great product story you hear, there's an equally real story of something that didn't work for someone else.
Human nature means we overhype everything new and some of it deserves the hype, most of it doesn't.

There's no silver bullet, no single push-button fix that makes an agency successful.

The people making the right calls are the ones who stop and ask whether something solves their actual problem, not just whether it's new.

Your team goes home at 6pm. The enquiries don't stop.Greenhouse OS are running a free 45 minute session on AI that goes ...
21/08/2026

Your team goes home at 6pm. The enquiries don't stop.

Greenhouse OS are running a free 45 minute session on AI that goes beyond drafting your emails. It works through your old CRM records, restarts conversations with vendors and landlords you've lost touch with, qualifies who is serious, and books the appointment into your diary at any hour.

Includes a live demonstration and Q&A.

Tuesday 15 September, 1.30pm, online. Free for UK agency leaders https://bit.ly/3Sh9dbx

When everyone is flat out, there is no time to invest in your team. The quieter summer weeks are different. They are a c...
21/08/2026

When everyone is flat out, there is no time to invest in your team. The quieter summer weeks are different. They are a chance to develop your people, recognise their work, and remind them they are part of something worth staying for.

That is time well spent. The agencies that keep their best people tend to be the ones plugged into a wider network, seeing how other property businesses do it rather than working it out alone. That is what sitting inside ICG gives you, and what ICG Careers is built around.

Use the calm to invest in your team. Talk to ICG Careers today https://bit.ly/4qedreK

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