13/05/2026
Is your Property ON the market or IN the market.
A lot of sellers still believe that if a home is listed, it’s automatically competing in the market. But today’s buyers are far more selective and that has changed everything.
The reality is this: there are now two completely different property markets happening at the same time.
The first market is made up of homes that are priced correctly, presented well, and offer clear value. These properties immediately attract attention, generate viewings, receive offers, and often sell surprisingly quickly.
The second market is where overpriced homes are presented and properties sit. Buyers see them online, compare them to better options, and simply move on. These homes remain listed for months, often with repeated price reductions, while sellers wonder why there’s little interest.
The shift in the market is that buyers are no longer willing to “overpay and compromise” like they did during the boom years. With more choice available and higher financial pressure, buyers are studying value much more carefully. They are comparing condition, pricing, location, and overall lifestyle before making decisions.
This means sellers can no longer rely on “testing the market” with inflated pricing. The homes winning today are the ones aligned with current buyer expectations from day one.
In simple terms:
The market hasn’t stopped moving it has become more selective.
Well-priced homes are still selling.
Overpriced homes are simply being ignored.