30/04/2026
Late to the ruck, but never offside! We’re joining the celebrations a little after the whistle, because great IP never goes out of bounds.
This year’s theme, “IP and Sports: Ready, Set, Innovate,” couldn’t be closer to home. Just like our animated All-Star “IP Guy” here, sport is packed with IP.
And in South Africa? Rugby isn’t just a sport; it’s a religion. From the streets of Soweto to the suburbs of Stellenbosch, the Springbok jersey is one of the most emotionally charged trade marks in the country. Four Rugby World Cup titles, a nation that stops for test match day, and a fanbase that bleeds green and gold, South Africa lives and breathes rugby like nowhere else on Earth. That passion has real commercial value, and IP is what protects it.
Whether you’re on the field or in the boardroom, IP is always in play. Our Team is ready to help protect yours.
