27/04/2026
Freedom Day marks the commemoration of the first democratic elections in South Africa and those who still remember the occasion will cherish the memories of the overwhelming sense of unity in the long queues, an excitement to exercise the right to vote, an appreciation of being recognised as an equal amongst many with the ability to have a say in the course of the country’s political future.
Sadly, as new democracies mature, people become disillusioned with how little of the vote actually translates into meaningful, visible change. This is the downside of a State apparatus with many layers, where decisions take a long time to implement and where greed and sheer criminality can infiltrate and sabotage the processes aimed at uplifting the population.
It can only be hoped that the work of the various commissions currently at play will bring about better checks and balances and a change in how people in decision-making positions are appointed, vetted and evaluated. Ultimately, the question must be asked how we will be able to establish State institutions that display a culture reflective of the expectations during the voting process on 27 April 1994. An institutional culture where the responsibility towards the people of South Africa is understood and appreciated, where each Rand spent is valued for the potential it has to transform communities and lives and where this responsibility is embraced by all and collectively shared.
Employing the right people is such a critical factor of business success, where the desire is to see one’s contribution result in customer satisfaction, production excellence, optimisation and brand reputation improvement. Imagine what company cultures embracing the spirit of the 1994 elections would look like: recognition for all tiers of staff, an awareness and appreciation of our different backgrounds, equal opportunities irrespective of your background, a desire to foster an inclusive and empathetic culture, a zeal for collaborations that add value and uplift the business and the person.