05/16/2019
CREDIT AND COLLECTION PROFESSIONALS
• What Qualities Make A Good Credit Executive?
David H. Relkin, Esq.
[email protected]
212-244-8722
New York, New York
I have represented at least twenty Factors and Banks during my thirty-three-year career. I have had close relationships with Management, Presidents and CEO’s but I also became close to the account or credit managers at the Factors and Banks. In factoring, when a customer turns out to be a bad credit risk, the client charges back the receivable to the Factor. Or, when a customer doesn’t raise a claim but isn’t paying the seller (the Factor’s client), I would get a call from one of them.
In my opinion, the credit professional is perhaps the most important part of a company. But to do the job right she needs to be a Wolf in Sheep’s Clothing. The Salesman will just keep selling—that’s what he does. The Executives like high sales irrespective of the creditworthiness of the customer because you cannot see it on a balance sheet. And, you are left with stomach pains because you are the only one who knows that when this situation blows up, you will be getting hit with most of the shrapnel. It’s a tough but lonely job, but Credit Exec’s ensure the Company’s future.
A Credit professional often must insinuate him or herself between the Salesman and the shippers. Otherwise, that customer who owes $100,000 and you have no contract with him gets more goods, uses them to pay himself and everyone else and cut and run. Now, obviously, that is the dark version, but if you don’t stop more goods going out the door when that $100,000 receivable is past due, that’s your neck. When a customer fails to pay, it will ALWAYS be the Credit Exec's fault. That’s why you must exercise a type of veto power over the fulfillment division (or shippers), because, if you don’t stop those goods from going out the door, that receivable will only get larger and ride off in the sunset of uncollectibility.
So, let me share with you why I believe the best policy for Credit Execs is to assume their customers are thieves but must be spoken to like old friends. As the ancient Chinese General said: “keep your friends close and your enemies closer.” You must be the master of the carrot and the stick. You need a signed contract; but you can downplay it: “it’s just a formality, everyone signs.” Or, when the customer’s receivables start showing up late, call the President of the Buyer, introduce yourself and make him your friend, of course we want to ship your order, but we need a payment against the old invoice first.
In order to turn receivables into capital and profit, you must prepare yourself before the first transaction with a customer—and this is the most important quality a Credit Exec can have—assume he will not pay and get the documentation signed at the beginning of the relationship with the customer. You need to get a credit “application” (which if an attorney drafts it can appear completely innocuous but protect you against the buyer. Make sure the attorney who writes it is experienced in Credit, Sales, Bankruptcy and Collections (not a Microsoft template) so it isn't just a piece of paper you can hang on your wall.
You need an attorney who has drafted and litigated these agreements so he knows what should go into them. I have drafted and litigated them for thirty-three years. Putting even one small phrase into an agreement can save a client a thousands of dollars if the matter goes to litigation.
The Salesman may be invited to the buyer’s house in the Hamptons, but unless you play your role, his or her margaritas will convince the Salesman to keep selling and the Company will fail. Credit Execs keep the Company afloat—but they are perhaps the least respected persons in a Company.
Sometimes you may need to discuss the slow payer with his Salesman—put some of the responsibility onto him or her. Or, maybe the Salesman will explain that the customer has a large order and will be slightly late on his initial invoices, but his customer is A1. Even still, check it out. Ask the customer to pay down some of the debt.
Do not forget that you can use the Salesman, but do not be afraid to put pressure on the customer to pay, i.e., make sure the barn door isn't left open. In other words, if there are outstanding receivables, make sure the Salesman brings you a check and wait for it to clear before the next shipment of goods are loaded. Don’t be satisfied if the Salesman says that “of course the customer’s check” will clear. You must treat every customer as if he won't pay, to prepare the necessary documents for war.
Credit and Collections in this and every other market is War by other Means.
My article on this issue: “What kind of Attorney do you need?” is found at www.LinkedIn.com/davidrelkinlaw Because I have drafted and litigated these agreements, I know what is needed and what is not. If you send me a contract of yours and I cannot substantially improve it by small additions or subtractions, there is no charge.
David H. Relkin, Esq.
212-244-8722