07/10/2024
Tri-County Partners with Nationally Ranked PR Firm to Promote REALTOR® Value...
In a strategic decision to elevate their footprint in the real estate marketplace and emphasize the value of REALTORS® in the community, Tri-County Suburban REALTORS® (TCSR) has partnered with the renowned public relations firm, Gregory FCA. Based out of Ardmore, PA, Gregory FCA is one of the nation's 30 largest PR firms. They offer media relations, digital marketing services, creative services, video production, and media placements for clients ranging from A.I. to supply chain and logistics. In light of recent events, which have put the real estate industry under intense scrutiny, TCSR needed to amplify its voice. This partnership aims not only to enhance the public perception of REALTORS®, but also highlight the value TCSR and its members bring to transactions during this critical period.
By leveraging Gregory FCA’s expertise in PR and media relations, TCSR is set to significantly enhance their market presence and underscore the vital role REALTORS® play in the real estate process. Central to this initiative is the creation and dissemination of evergreen video ads. These videos are designed to provide lasting value by highlighting the unique skills, local knowledge, and personalized service that REALTORS® offer. By producing content that remains relevant over time, the videos will serve as a constant reminder to the public and REALTOR® members, of the indispensable role that REALTORS® play.
In addition to video production, Gregory FCA is focused on securing media placements in high-impact outlets on a national and local scale to amplify TCSR's messages. By positioning REALTORS® as thought leaders and industry experts, the PR firm will help build a robust and positive public perception, reinforcing the trust and credibility that are essential in the real estate industry. So far, TCSR and its members have been featured in USA Today on two occasions, The Philadelphia Business Journal, and The Delco Daily Times on topics ranging from homeowner's insurance, home prices in Greater Philadelphia, REALTOR® engagement at local graduations, and how the current market is impacting sellers and buyers.