Purlin Co.

Purlin Co. Purlin is the leading real estate tech co. that uses AI to create premium experiences for people, brokerages and lenders through intelligent personalization.

This year our Purlin Armenia team, alongside friends at ISTC and Labz.ai, collected more than a hundred letters to Santa...
01/04/2023

This year our Purlin Armenia team, alongside friends at ISTC and Labz.ai, collected more than a hundred letters to Santa written by children from a small Armenian village. They made the children's Christmas wishes a reality by delivering gifts purchased with their own money. The event, which required renting several buses to transport the team, gifts, and food, was in lieu of having their own company Christmas Party. The impetus and ex*****on came from the goodness of the team, not from the conscience of Corporate. Cheers, Purlin Armenia!

Purchase a million leads and hope to get ten good ones. Learn the latest social media ad interface and hope to lure thos...
12/20/2022

Purchase a million leads and hope to get ten good ones. Learn the latest social media ad interface and hope to lure those leads yourself. Both are expensive. Both leave results to chance.

Or, use Purlin’s AI to provide what’s missing from promises on the market, the thing that will make your business efficient and your brand memorable: Intuition.

It finds and nurtures in-market, high-quality prospects based on their needs, desires, and interests. It allows you to elevate the experience above and beyond clients’ expectations. It will make them wonder, “how’d they know that?” And even better, “how’d they do that?”

So they come back. And refer you to friends.

Purlin. Know who. Know what. Know now.

Climbing interest rates and tightening real estate markets make technology that actually helps agents with their busines...
12/15/2022

Climbing interest rates and tightening real estate markets make technology that actually helps agents with their businesses more important than ever. What’s needed is a different kind of AI.

Purlin’s AI does more than distinguish pools from blue tennis courts (a distinction lost on our tech 4 years ago when our AI started learning). Purlin gives agents the edge and creates trust with in-market clients looking for unmatched expertise and instinct.

It enhances and automates agent intuition for the market and for client needs to help find, nurture and close transactions. It uses primary data no one else has gathered with unexpected immediacy. This knowledge is curated by advanced computer vision, image recognition, and machine learning that culls and structures data from the behaviors of thousands of agents, their clients, prospects, and their interactions with images.

Purlin. Know who. Know what. Know now.

Purlin.com

What started as a platform for teens has evolved into a platform viewed by the masses. As the audience on TikTok grows, ...
10/27/2022

What started as a platform for teens has evolved into a platform viewed by the masses. As the audience on TikTok grows, so does the opportunity to reach your potential client.

TikTok is not just for teens; this graph shows that two-thirds of the platform is 20 and older. What started as TikTokers learning and sharing the latest trends has become the place people turn to when looking to make a purchase or even to buy a home.

Discover how you can utilize TikTok in a hyper-local way to find and engage potential clients.

https://blog.purlin.com/blog/tiktok-for-real-estate-professionals-personal-expression-or-personal-touch/

The Kitchen. The new hearth.  Where families gather, friends catch up, and memories are made. The kitchen images are wha...
10/13/2022

The Kitchen. The new hearth. Where families gather, friends catch up, and memories are made. The kitchen images are what buyers browse. For many, the perfect kitchen is the most important feature in the perfect home.

Knowing style sets you apart. You are the master of all rooms, not just the appeal from the curb. While you can’t always know which detail in each room will grab your client’s attention, you can be the agent trusted by the style-conscious luxury client to recognize style in all of them.

Purlin StyleExplorer™. Be known for knowing homes from the inside out.

TikTok has replaced Google and Maps as a discovery engine with 40% of users for many lifestyle occasions.  What started ...
10/10/2022

TikTok has replaced Google and Maps as a discovery engine with 40% of users for many lifestyle occasions. What started as learning where to eat, where to shop, where to go clubbing, and more, has evolved into the place people even turn to when they’re looking to buy a home.

The question is, can TikTok be used in unique ways by actual agents for day-to-day business success, or is it simply the domain of real estate content creators and influencers?

The answer is yes. Learn how to use TikTok in a hyper-local way to find and engage in-market clients with a modern form of personal touch.➡️ https://blog.purlin.com/blog/tiktok-for-real-estate-professionals-personal-expression-or-personal-touch/

09/22/2022

At 7 years of age, Purlin Co's Director of Operations, Steve Kay ("Stevie K"), knew that he wanted to be a rock star when he got the album Destroyer by Kiss. He practiced drums religiously in his basement, and by 16, he was playing clubs in New York, where he had grown up. After college, Steve played in several different bands and spent over 3 years drumming with a Billy Joel tribute band while working on Wall Street. But turns out he needed to follow his own drum beat. Steve was born to run.

Steve left New York and drove to Los Angeles to pursue his dream. He joined The Clints and played gigs at the Viper Room. Tower Records sold their CDs. The band's co-manager was the original manager of Kiss, and so Steve finally met his childhood idol, Kiss’s drummer Peter Criss, the very reason Steve became a drummer in the first place. His childhood fantasy was fulfilled.

Steve has always been known as the “heartbeat” in his bands and throughout his business career. He kept the beat going as EVP of Operations for one of the most successful talent management companies in the world, representing such artists as Michael Jackson, the Backstreet Boys, Korn, Leonardo DiCaprio, and Martin Lawrence. He did the same as Director for several mortgage lenders as well. Now, Steve keeps the beat for Purlin, running operations (the rhythm section). And he continues to play gigs in a band. He followed his dream and realized who he was. Turns out Steve was born to run things too - while never missing a beat!

08/20/2022

Water closets. For the style-conscious luxury client, every detail matters. The home experience lives in every room, and personal flare must flow everywhere.

Own style. Be the master of all rooms. You can’t know which little detail will stick out, capture the imagination, or make the difference. You can be the agent trusted by the style-conscious luxury client for recognizing style in all of them.

Purlin StyleExplorer™. Be known for knowing homes from the inside out.

Learn more at Purlin.com

Purlin StyleExplorer™. It turns homes into boards. Room by room.If your client prioritizes the primary bedroom, be the m...
08/12/2022

Purlin StyleExplorer™. It turns homes into boards. Room by room.

If your client prioritizes the primary bedroom, be the master of primary bedrooms. Discover and share primary bedrooms that belong in Architectural Digest with views from National Geographic. Almost instantly.

Purlin StyleExplorer™ changes your game. It links the images from personalized boards directly to the real listings your clients belong to, with info beyond the MLS. It also directly connects your clients to you, so you can provide the best buying experience and match them to homes they will like, based on the rooms they adore.

Purlin StyleExplorer™. Be known for knowing homes from the inside out.

Purlin.com

08/06/2022

Your listing client has a home with a primary bedroom that belongs in Architectural Digest and has a view from National Geographic. Sell it to people who know the difference and will pay for it.

Your potential client values the primary bedroom above all other rooms. Give them what they want. Offer them homes with primary bedrooms that belong in Architectural Digest with views from National Geographic.

Purlin StyleExplorer™. Be known for knowing homes from the inside out.

Purlin.com

Vanik Hakobyan has been fascinated with chess since the age of 4. He has played professionally for 12 years. His brain i...
08/03/2022

Vanik Hakobyan has been fascinated with chess since the age of 4. He has played professionally for 12 years. His brain is trained to take on intellectual challenges with uniquely deep logical thinking.

Vanik’s Gambit is not a chess strategy planned five moves ahead. Instead, it’s a high-stakes bet, a value placed on every piece on the board, including the pawns. Vanik has led Purlin’s backend development group since 2021, from a fledgling team to a leader in real estate tech. His secret: Vanik values most the growth of each individual. Everyone on his team contributes ideas, no matter their position.

This guiding principle extends beyond Purlin, where Vanik lectures on software development and has tech talks and conferences. In addition, he writes articles about software engineering in Armenian to make tech education and careers more accessible for youth.

Vanik hails from Aparan, a small town on the eastern slopes of the highest mountain in Armenia, famous for its pure and cold water. His focus is on the horizon and the long view of potential from above.

Vanik’s Gambit is Purlin’s Checkmate.

Van Hakobyan

Address

Venice, CA
90291

Alerts

Be the first to know and let us send you an email when Purlin Co. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Purlin Co.:

Share

Category