06/06/2026
Thinking about riding the wave? Think again. With matches coming to Kansas City, brands may be tempted to capitalize on the buzz, but using terms like "FIFA", "World Cup 2026" or implying any relationship with the event without authorization opens you up to liability.
FIFA is notorious for enforcing their IP rights, and the consequences can go beyond a cease-and-desist letter. Meta is actively banning business accounts for trademark infringement. Unintentional or not, a social media shutdown or an infringement lawsuit can devastate your business.
Rule of thumb: If you aren't an official sponsor, affiliate or a licensee, don't imply you are. Always consult a trademark attorney before launching any related campaigns! 💼⚖️
When Joyce Watts of Boujee Bakery began to update her website with promotions to lure soccer fans to her location east of downtown, she ran into an unexpected roadblock: “FIFA World Cup 2026” is protected intellectual property.