02/09/2023
Registering an LLC and buying a domain name does not mean you own the rights to your business name.
A common misconception in business is believing that if you have registered an LLC or dba and a website domain name, you have the right to use your business name as you see fit.
𝗪𝐫𝐨𝐧𝐠!
I see businesses launching daily and putting tons of money and resources into branding 𝗪𝐈𝐓𝐇𝐎𝐔𝐓 ever verifying whether they are infringing on someone else's trademark. You do 𝐍𝐎𝐓 want to invest money into a brand name that you do not own. This is a 𝘷𝘦𝘳𝘺 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘪𝘴𝘵𝘢𝘬𝘦.
At the very least you need to have comprehensive searches on 𝐀𝐍𝐘 name logo or slogan that you intend to use to market your product or service. And by comprehensive searches, I'm not talking about Google!
You want a lawyer who will take a deep dive into reviews and searches of federal and state databases, web searches, social media and other sources to determine whether anyone has registered a trademark similar to yours, or is already using the mark in commerce.
These searches often generate up to 1,000 pages so there is a lot of information to gather and sort. If an identical or "confusingly similar" name is revealed, you'll know that there is a potential problem BEFORE you invest heavily in your brand and have an opportunity to switch gears.
Work 𝐒𝐌𝐀𝐑𝐓𝐄𝐑 not 𝐇𝐀𝐑𝐃𝐄𝐑.
No one wants to be dragged into court, go through an expensive rebrand, AND relinquish profits to the trademark owner. Do your trademark due diligence and save your brainchild and commercial baby!
Schedule your trademark discovery call TODAY and let's get started!
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