09/05/2026
๐๐๐๐๐๐๐โ๐ ๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐ โ ๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐-๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐
Mayor ๐๐จ๐ก๐ซ๐๐ง ๐๐๐ฆ๐๐๐ง๐ข sold his five city-run grocery stores as a lifeline for New Yorkers squeezed by high prices โ staples priced ๐๐% ๐๐๐ฅ๐จ๐ฐ average retail, rolling out one per borough starting late 2027. This week, two lawsuits filed in New York County Supreme Court argue the people actually getting crushed are the immigrant and minority shop owners he claims to champion.
The ๐๐ฎ๐ฅ๐ญ๐ข๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐๐ฅ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐๐ฅ๐ข๐ญ๐ข๐จ๐ง, representing roughly 50 ethnic and immigrant chambers of commerce, says the plan violates state civil rights and equal protection law. Coalition president Ken Roldan didnโt hedge: "๐๐ข๐ฌ๐ฆ ๐ฏ๐ฐ ๐ฎ๐ช๐ด๐ต๐ข๐ฌ๐ฆ ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ต๐ฉ๐ช๐ด ๐ฑ๐ญ๐ข๐ฏ. ๐๐ต ๐ช๐ด ๐ข ๐ฅ๐ช๐ณ๐ฆ๐ค๐ต ๐ข๐ด๐ด๐ข๐ถ๐ญ๐ต ๐ฐ๐ฏ ๐ฎ๐ช๐ฏ๐ฐ๐ณ๐ช๐ต๐บ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ฃ๐บ ๐ข ๐ฎ๐ข๐บ๐ฐ๐ณ ๐ธ๐ฉ๐ฐ ๐ค๐ญ๐ข๐ช๐ฎ๐ด ๐ต๐ฐ ๐ฃ๐ฆ ๐ข ๐ค๐ฉ๐ข๐ฎ๐ฑ๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ฅ๐ช๐ด๐ฆ๐ฏ๐ง๐ณ๐ข๐ฏ๐ค๐ฉ๐ช๐ด๐ฆ๐ฅ ๐ฑ๐ฐ๐ฐ๐ณ ๐ข๐ฏ๐ฅ ๐ธ๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ-๐ค๐ญ๐ข๐ด๐ด ๐๐ฆ๐ธ ๐ ๐ฐ๐ณ๐ฌ๐ฆ๐ณ๐ด."
The structure is what makes it unbeatable: the city owns the buildings, hands them to operators ๐ซ๐๐ง๐ญ-๐๐ซ๐๐, and prices goods 30% under the market rate that every private grocer still has to cover out of their own margin. Coalition counsel Mark Jaffe called it "๐ข ๐ค๐ข๐ฎ๐ฑ๐ข๐ช๐จ๐ฏ ๐ฑ๐ณ๐ฐ๐ฎ๐ช๐ด๐ฆ ๐ฅ๐ฐ๐ฐ๐ฎ๐ฆ๐ฅ ๐ง๐ฐ๐ณ ๐ฅ๐ช๐ด๐ข๐ด๐ต๐ฆ๐ณ ๐ช๐ง ๐ช๐ต ๐ช๐ด ๐ข๐ญ๐ญ๐ฐ๐ธ๐ฆ๐ฅ ๐ต๐ฐ ๐จ๐ฐ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ", asking bluntly: "๐๐ฐ๐ธ ๐ค๐ข๐ฏ ๐ข ๐๐ฐ๐ฐ๐ฅ ๐๐ข๐ป๐ข๐ข๐ณ ๐ณ๐ช๐จ๐ฉ๐ต ๐ข๐ค๐ณ๐ฐ๐ด๐ด ๐ต๐ฉ๐ฆ ๐ด๐ต๐ณ๐ฆ๐ฆ๐ต ๐ง๐ณ๐ฐ๐ฎ ๐๐ข ๐๐ข๐ณ๐ฒ๐ถ๐ฆ๐ต๐ข ๐ฏ๐ฐ๐ต ๐ฃ๐ฆ ๐ข๐ง๐ง๐ฆ๐ค๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐ด๐ถ๐ค๐ฉ ๐ฅ๐ช๐ด๐ค๐ฐ๐ถ๐ฏ๐ต๐ด?"
That's not a hypothetical โ the first confirmed location is La Marqueta itself, the historic East Harlem market surrounded by Latino-owned grocers and bodegas. New York already has over 1,000 grocery stores and 10,000-plus bodegas serving these same neighborhoods, many of them family businesses that can absorb a bad month but not a taxpayer-funded competitor next door with no rent to pay.
๐๐ก๐ ๐ฆ๐๐ฒ๐จ๐ซ ๐ฐ๐ก๐จ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐๐ ๐จ๐ง ๐ฉ๐ซ๐จ๐ญ๐๐๐ญ๐ข๐ง๐ ๐ข๐ฆ๐ฆ๐ข๐ ๐ซ๐๐ง๐ญ ๐ฐ๐จ๐ซ๐ค๐๐ซ๐ฌ ๐ข๐ฌ ๐ง๐จ๐ฐ ๐๐๐ข๐ง๐ ๐ฌ๐ฎ๐๐ ๐๐ฒ ๐ญ๐ก๐๐ฆ.