04/15/2025
Met with the bank today.
When they suggested the meeting yesterday, I thought, “Terré, just hop on Teams, answer their questions, keep it simple.”
BUT THEN I remembered—this is my year of elevation.
So I pulled together a fully branded slide deck, incorporating both their branding and mine. I included performance indicators, ROI projections, and projected reach. In other words, I elevated their expectations before we ever said a word.
THEM: Hey Terré, let’s get started. We have a few questions.
ME: If you don’t mind, I’ve prepared a slide deck that walks you through the project and should answer most of your questions.
The moment the woman smiled, leaned in, and started asking thoughtful, aligned questions—even before we discussed pricing—I knew I was on the right track.
But let me be real. Before this meeting, I wrestled with two big questions:
1. In today’s DEI landscape, should I boldly state that this tour is designed specifically for Black and Brown women—and their allies?
2. Should I ask for $150K or $300K for a six-city exclusive partnership?
I finished the presentation and confidently said, “We’re looking for a $300K exclusive bank partner.”
They didn’t blink.
Instead, they started talking about additional programs they could fold into the tour and how aligned our brands are.
They even complimented the branding and professionalism of the presentation.
I’ve never asked for $300K before. But now that I have—and now that they’re taking it to their team this week to discuss next steps—I can say this:
I will be making MORE big asks.
Because I know what I bring to the table—and I’m not afraid to bring a whole damn table with me.
This is only the beginning. I can’t wait to see you in a city near you. Coming soon.