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Gleam Law

The Pacific NW's premier cannabis law firm practicing commercial law, litigation, and IP

Gleam Law is a cannabis-focused law firm with office in Seattle, Washington; San Francisco, California; Santa Monica, California; and Portland, Oregon. Our practice areas include entertainment law, intellectual property, business law, litigation, product liablity, and cannabis law.

08/24/2026

Most trademark owners know to watch for competitors copying their brand. Fewer realize the threat can come from their own licensing arrangements.

Naked licensing, granting someone permission to use your mark without adequate quality control, can result in a court declaring your trademark abandoned.

Find out if your licensing strategy puts your rights at risk in this article.

Naked licensing can cost you your trademark rights entirely. Learn how courts evaluate it, and what quality control actually requires to stay protected.

08/17/2026

Your trademark application isn't final until it clears the opposition window, and any party who believes they'd be damaged by your registration can file a challenge.

From standing requirements to discovery and settlement, TTAB proceedings have real stakes and real deadlines. Read the full article to know exactly how the process works before you need it.

TTAB litigation determines whether your trademark gets registered or blocked. Learn how opposition proceedings work and what businesses need to know to win.

08/10/2026

A petition to cancel your trademark registration is not a formality, but a formal legal proceeding with real consequences. From filing your Answer within 40 days to building an evidentiary record that holds up through discovery, the defense strategy matters enormously.

Know exactly what you're up against and how to fight back in this article.

A trademark cancellation proceeding can put your registration at risk. Learn how to defend your mark before the TTAB and what defenses actually work.

08/03/2026

Discovering that someone else has registered your brand name is a gut-punch moment. But it's not the end of the road.
From filing an opposition to petitioning for cancellation to heading to federal court, the law gives brand owners real tools to fight back.

Learn which option fits your situation in this article.

Facing a trademark dispute over your brand? Learn your legal options, from TTAB proceedings and cancellations to federal court and negotiated agreements.

07/27/2026

A rebrand isn't just inconvenient. It can cost a cannabis business its customer base, its packaging investment, and its market position.

Most of the trademark mistakes that force a rebrand are entirely avoidable. In this article, find out what operators get wrong, and what to do instead, before it becomes an expensive lesson.

Cannabis trademark mistakes can cost far more than a rebrand. Learn the most common legal pitfalls startups make and how to avoid them from day one.

07/20/2026

Your cannabis brand has real value. But federal trademark law doesn't treat it like other businesses, and assuming state legality equals full protection is a costly mistake.

From state registration to common law rights to what you can actually file with the USPTO, there's more to work with than most operators realize. Read the full article to learn more.

Cannabis trademark protection is possible — but complex. Washington operators need a layered strategy. Here's what the law actually allows in 2026.

07/13/2026

Choosing a business name that "describes what you do" might seem like smart marketing, but it could leave your brand legally unprotected.

The difference between a descriptive and suggestive trademark is more than a technicality. It determines what you can register, what you can enforce, and what you could lose.
Check out our latest article to learn more.

Suggestive trademarks offer stronger protection than descriptive ones. Learn the key differences, why they matter for registration, and how to choose wisely.

07/06/2026

Your brand name, logo, and creative assets are only as protected as the legal steps you take to secure them. From choosing a registrable mark to knowing when to enforce it, brand protection is a strategy, not a one-time checkbox.

Read the full article to see what most businesses miss before it costs them.

Learn how to protect your brand from day one with trademark registration, copyright basics, and the enforcement mistakes that put businesses at risk.

06/29/2026

Your work is original. But is it protected? From fair use myths to AI-generated content and work-for-hire traps, copyright law in 2026 has more moving parts than most people realize. And the gaps can be costly.

Read the full article to know exactly where you stand and who to hire when you need assistance.

Copyright for creators explained for 2026. In this article, learn what you can protect, limits, and how to secure your work legally.

06/22/2026

Brand value can quietly shape the success of an acquisition. Overlooked trademark issues often surface after the deal is done.

Gaps in ownership, enforcement, or protection can lead to disputes and reduced value.

Discover how a careful legal review helps protect what you are actually buying.

Trademark issues in M&A can impact brand value. Learn how to identify risks, protect assets, and avoid costly post-deal disputes.

Address

605 1st Avenue Suite 330
Seattle, WA
98104

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+12066932900

Website

https://www.gleamlaw.com/

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