10/07/2026
Yes, a website almost certainly needs a privacy policy, and 76 of the top 100 U.S. websites failed to honor required opt-out consent signals in a 2024 privacy report. A small website isn't automatically exempt just because it has no online store.
The popular advice, “only large companies need privacy policies,” is wrong in practice. A contact form records personal information. Analytics code observes visitor activity. An embedded video, map, scheduling tool, or social widget may involve a third party processing visitor data. The site may look informational while operating as a data collector behind the scenes.
The practical question isn't whether the website sells products. It is what the website collects, which tools receive that information, and where visitors are located. Those answers determine whether the site needs a privacy policy, a cookie notice, a consent banner, opt-out controls, or all of them.
Yes, a website almost certainly needs a privacy policy, and 76 of the top 100 U.S. websites failed to honor required opt-out consent signals in...