03/25/2026
Did you know 80% of businesses never sell? 🍷💼
On this episode of Wine by the Case, we sit down with business broker Jessica Peterson to talk about why most business sales fail — and how to make sure yours doesn’t.
We discuss:
💼 Messy books and unrealistic valuations
📉 Why owners wait too long to sell
🏢 Commercial real estate and business value
🧠 Succession and exit planning
📊 What buyers actually look for
Plus we feature a crisp 2021 Chenin Blanc from Herringer Estates.
👉 Watch the episode:
Why do only 2 out of 10 businesses actually sell? 🤯 In this episode of Wine by the Case, we sit down with real estate expert and business broker Jessica Pet...