05/11/2020
Over the past several weeks, I’ve seen a storm brewing on LinkedIn and other professional forums. On one side, I see some boldly powering ahead in the face of this new and formidable challenge. On the other, I see others posting about how to be kind to ourselves and criticizing efforts to plow through this disturbing international crisis with a “business as usual” approach.
Personally, I’ve generally appreciated the fact that business (and life generally) is a bit slow, even with the negative consequences that brings. I’ve come to a newfound appreciation for doing work on the front porch, walking the dogs, and (yes) being okay with just sitting down at my desk at 11AM.
In this landscape, the needs of small businesses are changing daily, and my biggest focus so far is in trying to recognize what legal needs small businesses will have 6 months or a year from now, and how the landscape that we all operate will require entire cultural shifts that change the way we do business entirely.
And while I do believe that we will recover from this unprecedented mess stronger than before, I don’t believe that success will be driven by traditional actors. I think that the success of America’s next chapter will be born from the entrepreneurs that this crisis creates, and from the vast potential of our collective creativity as business owners.
I look forward to seeing how my clients forge ahead in this new path, and challenge you to not be gaslighted into a thinking that our growth is tied to going back to business the way it was in 2019. How are you shifting your focus?
