Nina-Soto Realty

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Nina-Soto Realty Full service real estate brokerage servicing the North Shore. We measure success through the satisfaction of our clients.

Bilingual real estate brokerage in Salem, MA
280+ sales and $128M+ closed for sellers, buyers, and investors across the North Shore
Cynthia Nina-Soto, Broker | Owner · North Shore REALTOR® of the Year 2020
📲 978-704-8691 · Hablo español 🇩🇴🐶🙏

If your Salem condo has been sitting, the first price is usually the first place to look.Over the past 6 months, the con...
10/05/2026

If your Salem condo has been sitting, the first price is usually the first place to look.

Over the past 6 months, the condos that came off the market without selling first asked $35,000 more than the condos that sold. That’s a big clue. In this market, buyers are not doing a lot of wishful thinking for sellers. If the number feels off, they move on.

The toughest range was $500K to $600K, where 26.5% of condos gave up without selling. And timing matters, too. The typical condo that sold in the first week got 102% of asking. Waiting for the market to catch up usually costs more than people expect.

If you want, send me your street, and I’ll send back how your condo compares to what actually sold in Salem over the past 6 months. If you own a condo here, do you think buyers are more price-sensitive right now?

https://ninasotorealty.vibes-site.com/market-update/7-signs-your-salem-condo-price-may-be-too-high

A lot of sellers in Beverly are still hearing the same thing: homes are going over asking. That is true, but only in the...
10/02/2026

A lot of sellers in Beverly are still hearing the same thing: homes are going over asking. That is true, but only in the right price range.

Over the last six months, below $1M, over asking was common. Above $1M, only 51.5% of homes sold at or over asking. That does not mean a higher-priced home cannot do well. It means the first price has to make sense from day one. The homes that sold in the first week got 107.9% of asking, and 36.7% of active listings have already cut their price.

If you want your street’s numbers, send me your street and I’ll tell you where your home fits in Beverly right now. If you’re watching the market, are you seeing homes move fast, or sit and cut?

https://ninasotorealty.vibes-site.com/market-update/can-you-still-get-over-asking-in-beverly-it-depends-on-your

09/09/2026

Not every house needs an infinity pool and a “backyard oasis.”

Sometimes the better question is: what can this house do for me?

3 Cleveland Street has 4 bedrooms, 2 full baths and nearly 1,850 sq ft. But the part that made me stop and really look at this property is upstairs.

Private entrance. Bedroom. Full bath. Living/dining area. Sunroom. And a kitchen that’s already there, minus the stove.

In other words, there’s a real opportunity here to explore creating an ADU without taking away from the main living space.*

Multigenerational living? Maybe.
Future rental income? Potentially.
More flexibility in how you use your home? Absolutely.

And at $599,000 in Salem, that deserves a second look.

Now, is there a reason you’re getting all of this for $599K?

Yep.

You saw the video. 😂

Comment TRAIN and I’ll send you all the details so you can decide whether the trade-off makes sense for you.

3 Cleveland Street | Salem, MA
4 beds | 2 baths | $599,000

*Second-floor ADU is not currently permitted. Buyer to perform due diligence regarding permitting and use.

Special s/o to our amazing 📸🎥 𝕁𝕠𝕒𝕟 𝕄. | ʀᴇᴀʟ ᴇsᴛᴀᴛᴇ ᴘʜᴏᴛᴏɢʀᴀᴘʜᴇʀ

3 agents. One amazing team and a whole lot of stories behind what we’ve built together. Every one of these numbers is so...
09/01/2026

3 agents. One amazing team and a whole lot of stories behind what we’ve built together.

Every one of these numbers is someone who needed to get somewhere.

A first place. A bigger place. A fresh start after something hard. A home that finally felt like theirs. An investment that changed what was possible for their family.

When you look at 282 closed sales and more than $128 million in volume, it’s easy to see the numbers.

But after more than 20 years in real estate, that’s not really what we see.

We see the 107 sellers who trusted us with one of their biggest assets.

We see the 175 buyers who got the keys.

We see first-time buyers who came to us convinced they couldn’t afford to buy a home. Sellers who had lived in the same house for decades and had no idea where to begin. Families who needed more room, people who needed less, and clients going through major life changes who just needed someone to help them figure out the next step.

And we see the 17 affordable homeownership opportunities we helped bring to families in Everett, Chelsea, and Malden.

That work is especially important to us because homeownership shouldn’t feel like something reserved for other people.

Three agents. One independent, woman-owned real estate brokerage based right here in Salem, Massachusetts.

And so far, we’ve had the privilege of helping people buy and sell homes in 43 communities throughout Salem, the North Shore and Greater Boston.

We’re proud of what Nina-Soto Realty has built, but we’re even more proud of how we’ve built it.

One client at a time. One family at a time. One move at a time.

Because real estate has never just been about houses for us. It’s about helping people get where they’re trying to go.

So now we want to know…

What’s your next move?

08/26/2026

Today was final walkthrough day at the Castle on the Hill. 🏡❤️

It’s an exciting day for everyone, but for very different reasons.

The buyers are excited because this is about to be their home.

For my sellers, today is definitely a little more bittersweet. After more than 30 years, they’re getting ready to say goodbye to a home where they’ve created so many memories, while also getting ready for what comes next for them.

And as agents, these are the days we work for. There’s a lot that happens between an accepted offer and a final walkthrough, and it feels really good to get here and know that we delivered for our clients.

I also have to give a special shoutout to the buyers’ agent, Keith Garafola. Keith was amazing to work with throughout this entire transaction. He was responsive, professional, easy to communicate with, and we worked really well together to keep everything moving forward. Keith, I’m looking forward to doing another one with you real soon!

Tomorrow we close.

The Castle on the Hill will have new owners, my sellers will officially close out a 30+ year chapter, and everyone gets to move forward with what’s next.

This is the part of real estate I really love. ❤️

Address

116 Highland Avenue, Suite 1
Salem, MA
01970

Opening Hours

Monday 8am - 7pm
Tuesday 8am - 7pm
Wednesday 8am - 7pm
Thursday 8am - 7pm
Friday 8am - 7pm
Saturday 8am - 7pm
Sunday 12pm - 7pm

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