Sondra Sparapani - Florida Homes Realty & Mortgage

08/20/2026

Luxury Auctions work. Call me for a consultation. I'm a licensed and bonded Auctioneer and Realtor with Luxury Real Estate and Estate Auctioneering experience.

It was initially developed as the only Kentucky-style thoroughbred farm in California.

08/09/2026

She's so fun to watch.

https://www.facebook.com/share/p/1RoCXgUXN6/

Emma Shaye, 32, purchased the property in the fall of 2024 for $23,000 following the loss of her mother to Multiple System Atrophy.

07/15/2026

Sondra Sparapani, MBA
​Asset Strategist | Realtor® & Licensed Auctioneer
S.A.L.E.S. — Sell. Auction. Lease. Exchange. Strategy.

​When transitioning a high-value property or liquidating an estate, you shouldn't have to manage a chaotic puzzle of cleanouts, estate liquidators, and multiple disconnected vendors. You need one seamless, elite asset strategist who commands the logistics and maximizes returns from start to finish.

​With over two decades of high-stakes market experience, an MBA in Sustainable Business, and professional credentials spanning key East Coast markets, Sondra Sparapani offers an unparalleled, full-circle approach to real estate and asset liquidation. She has been a licensed Realtor® since 2005 (honed in the aggressive Florida market) and initially earned her auctioneer's license in 2010.
​Today, Sondra operates as an active Realtor® and bonded Auctioneer on the ground in Virginia, while maintaining an active Florida real estate referral network since 2017. While rooted regionally to serve Virginia and its surrounding states, Sondra’s hybrid asset strategy is built for a broader stage: she is fully equipped and prepared to take her specialized auction services nationwide or execute international assignments for clients anywhere in the world.

​The Foundation of a Powerhouse: Logistics, Design, and Strategy
​Sondra’s unique capability to manage massive, complex transitions stems from a rich background as a corporate logistics specialist and an elite creative visionary:

​Master Logistics & Corporate Operations: In the 1980s, after training in Portland, Oregon, Sondra was tapped by Ames Department Stores to build their internal corporate travel division from the ground up—managing complex logistical networks, commercial travel, and private aircraft operations across 350 stores. She later brought this elite level of international logistical precision to the private aircraft division of United Technologies and prominent West Coast tour operators.

​The Spatial, Design & Culture Edge: Bringing her talents into visual design, Sondra worked in creative window display for G. Fox & Company before earning her Bachelor of Arts (BA) degree from Trinity College in Hartford, Connecticut, where she majored in Theater Arts (with a focus in Production Design and Costume Design) and minored in Anthropology. A standout in her department, she co-managed operations in the Trinity College costume shop for four years and was regularly scouted and sent to Wesleyan University to design and cowork costumes for their major productions. This unique intersection of anthropological insight into human culture and intense production training gives her an extraordinary eye for property staging, spatial optimization, lighting, and visual marketing that standard realtors simply cannot replicate.

​Advanced Sustainability & Business Acumen: Armed with an MBA in Sustainable Business, Sondra applies the triple-bottom-line framework of People, Planet, Profit to every project. She analyzes real estate and asset liquidation through a lean lens—expertly reducing overhead, eliminating waste, minimizing carbon footprints during massive cleanouts, and maximizing the financial health of the estate.

​The Catalyst: Protecting the Client's Wealth
​Sondra’s entry into the auction industry was born out of a personal mission. While downsizing her own estate in Florida, she experienced firsthand how traditional auctioneers under-valued and under-sold fine assets, costing her significant personal wealth.
​Determined to protect others from the same fate, she invested years mastering the rigorous discipline required to earn her auctioneer’s license. Today, she brings that fierce advocacy to her clients, ensuring every piece of personal property and real estate is aggressively and accurately valued to yield maximum return.

​A Proven Track Record: Built on Winning
​Honed in the ultra-competitive, high-volume markets of St. Augustine, Florida, and many surrounding counties, Sondra mastered the art of high-stakes negotiation before bringing her business to Virginia in 2017. Her philosophy is built on a track record of winning for her clients. While she treats both buyers and sellers with the utmost dignity and respect, when consigned by a seller, her absolute mandate is to manage, protect, and grow that seller's assets exponentially well.

​Her versatility spans diverse property types and asset classes:
​Real Property at Every Level: High-end luxury properties, premier residential homes, historic estates, raw land, acreage, equestrian farms.

​Commercial & Specialized Real Estate: Commercial businesses, dry cleaners, hotel properties, rental properties, and complex residential/medical retirement developments.
​Comprehensive Asset Liquidation: Transitioning everything from luxury condos and structural real estate to high-end estate contents, vehicles, and specialized equipment via live, virtual, and hybrid online auction platforms.

Two Flexible Ways to Partner
The All-In-One Solution: Work with Sondra directly through United Real Estate Premier, where she serves as your dedicated Realtor®, active Virginia auctioneer, and master transition stager.
​The Independent Consultant: Retain your preferred local real estate agent for the structural sale, and hire Sondra independently to seamlessly manage, stage, and execute an asset and personal property auction alongside them.

​From regional downsizers to international relocations, Sondra Sparapani eliminates the friction of major moves, deploying the ultimate S.A.L.E.S. (Sell. Auction. Lease. Exchange. Strategy.) framework to protect your legacy and maximize your asset value.

Personal cell: 540.522.6899
Office of United Real Estate Premier 540.374.1111

Currently hold a Virginia Real Estate license under The Brokerage House of United Real Estate Premier, 12225 Amos Lane, Suite 303, Fredericksburg, Virginia 22407
Currently hold an active Virginia Auctioneers license, DMV and Artemis Auctions-Sondra Sparapani
Currently hold an active referral license at Florida Homes Realty and Mortgage, LLC., 184 State Road 312 St Augustine Florida 32086, Office 904-330-1867

06/28/2026

Yes... this spectacular home really does have a massive SAFE ROOM for those "just in case the zombie apocalypse starts before dinner" moments. 🧟‍♂️

And yes... there's also a huge safe to store everything you'd need to defend the estate. No, I'm not making this up. These features are actually part of the home!

Not worried about zombies? No problem. The fully finished lower-level apartment offers an estimated $2,400–$3,200 per month in passive income, or it's the perfect private space for your grown kids, in-laws, or parents who have officially declared, "We're not moving to Florida."

Luxury, flexibility, peace of mind... and survival-ready. What more could you ask for?

Call me today to schedule your private tour!📞 540-522-6899

06/26/2026

Yes... this spectacular home really does have a massive SAFE ROOM for those "just in case the zombie apocalypse starts before dinner" moments. 🧟‍♂️
And yes... there's also a huge safe to store everything you'd need to defend the estate. No, I'm not making this up. These features are actually part of the home!
Not worried about zombies? No problem. The fully finished lower-level apartment offers an estimated $2,400–$3,200 per month in passive income, or it's the perfect private space for your grown kids, in-laws, or parents who have officially declared, "We're not moving to Florida."
Luxury, flexibility, peace of mind... and survival-ready. What more could you ask for?
Call me today to schedule your private tour! 📞 540-522-6899

06/15/2026

04/21/2026

Here's an outrage to the real estate industry. I just inquired with realtor . com about buying Seller leads. The sales represented called me in about 30 seconds after filling out the form. I just want to share with you the hubris of where realtor . com is coming from. At this point, they want to sell me leads, Seller leads in a particular area in Virginia. It's a hot area and I would have approximately zip codes to get leads in those areas. The subscription price is $170 a month for seller leads. However, realtor . com can't tell me if the leads are qualified as cold, warm, or hot, and if the Sellers are serious or just looking for a free CMA.

Here's the catch...For $170.00 monthly subscription fee I pay realtor . com for the names and addresses of the leads (unqualified as guaranteed I would have to convert these leads) plus if I get the Seller and sell their house I would have.to pay realtor . com a 30% referral commission . Wow...that's a juicy piece of pie for realtor . com, dont you think? So, they get $170.00 per month with zero confirmed data for the realtor buying the leads that the Sellers are good, you convert and sell the property and then give 30% of your commission to realtor. com. I call that double dipin. That's an outrage.

So, I tell the Sales Rep I may consider this as an option at a $170 a month for the seller leads only if i can give you guys a 15% referral fee. Oh, my God we don't negotiate that according to the sales person.

My attitude is really...? You should there is no set standard referral fee, to my knowledge, at this point in the industry. It'srecommended between 20-30% but nothing is in stone and all referral fees are still negotiable. Yes, referral fees are still negotiable.

I'm saying to myself and eventually to the salesperson, who is now pi**ed because I questioned the business model, that I would do.better "old school. He was shocked that I even address the issue of excessive Referral fees after paying a monthly subscription fee without a single guarantee or successfully published data available for me to review.

Are you kidding me if that isn't corporate greed I don't know what is? A $170 a monthly subscription fee for a list of people that are "potential," sellers in those areas. That'slike a pitential husband? Foes that even exist? You can't tell me if they're ready to go or not, you can't tell me if there's confirmed data or a success rate of these leads--really? Sounds like a high risk little reward scenerio to me. Look, I've been a realtor and an auctioneer in Virginia, and in Florida for way too long to be sold that kind of nonsense and expect to move forward in the industry. I'm like, when does the corporate greed end? I'd do better and I will do better with a brochure walking door-to-door and leaving it on their door k**b or hanging on a mailbox. It's just when does the corporate greed go away?

Realtors pay enough on a yearly basis to be a part of the MLS system, to be a part of an association and to create content and marketing. It's generally a ~ $1000 a year, just to be a part of an association and to be connected to the MLS and the keys. These companies, Zillow, Trulia, realtor . com want you to give them a monthly subscription and then upon conversion give them a 30% referral fee for what? Nothing is guaranteed? I'm finding that insulting to all Realtors. Why would you buy something without a guarantee? You can't even tell me if it's cold, warm or hot. I'm sorry realtor . com I can't get on board with that program. It's pretty much a money maker for you and a money loser for me.