11/18/2025
This Legend of Asbestos explores the story behind the Keasbey & Mattison Company’s unusual mascot—the asbestos cat. Inspired by a fiery sermon from evangelist Billy Sunday, the logo symbolized durability in the face of destruction: a celluloid dog chasing an indestructible asbestos cat through Hades. Attorney Justinian Lane unpacks how this vivid metaphor became a company trademark and a curious piece of American industrial history.