09/02/2026
Sometimes updating your site is about getting a fresh look ...
Sometimes it's about improving site performance (like speed, SEO score, conversion rate, etc.) ...
Oftentimes it's both!
A website with a good foundation will keep performing over the years. But just like with most things in life, a time comes when you want an update to keep things fresh.
Josh Ubietu, owner of Ruke Home Buyers in Troy, MI, wanted to update his website, improve his site speed, and ultimately create a stronger foundation for better search rankings.
Here's a before and after of what https://na2.hubs.ly/H07BpbT0 looks like ... and the Core Web Vitals that went along with the refresh:
Performance score went from 72 ⚠️ to 94 🏆
SEO score went from 69 😱 to 100 🤯
Keeping your site fresh is about looking modern and making a good impression ...
.. but it's also about how your website performs in search rankings, AI visibility, and — most important of all — converting visitors into leads.
If you want to see results like Josh, comment RESULTS!