ARI LAW ARI LAW is a technology law firm founded in San Francisco in 2008.

05/16/2026

Most people are better at solving everyone else's problems than their own.

I've watched brilliant founders negotiate multi-million dollar deals with confidence, then freeze when it's their own partnership in dispute. I've seen people who run entire organizations stumble the moment it's personal.

There's something about emotional distance that makes problems easier to solve. That's part of why good advisors — lawyers, accountants, coaches — are worth it. Not because you're not smart enough. Because you're too close.

Anyone else notice this in their own work?

04/18/2026

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