08/31/2026
And that’s real estate sometimes.
You get the listing. You study the property. You plan the marketing. You make the graphics. You post the reels. You send the emails. You promote the open house all week.
Then you get there early. Turn on every light. Open the blinds. Adjust the thermostat. Put out the signs. Make sure everything looks perfect.
And then…
🦗🦗🦗 - crickets.
Which makes this one even crazier because these are brand-new construction condos at a genuinely amazing price. I thought for sure I’d have people walking through the door.
Nope.
One of the things I don’t think people outside of real estate always understand is just how much rejection is built into this business.
Calls that don’t get returned.
Clients who disappear.
Listings you don’t get.
Deals that fall apart.
Offers that lose.
Marketing that flops.
Open houses where nobody shows up.
And if you put yourself out there publicly like I do, you can sprinkle in the occasional internet expert telling you everything you’re doing wrong. 😂
But here’s the thing…
You still have to show up.
I’ve been doing this a long time, and apparently the universe still occasionally likes to remind me that I’m not above sitting alone in an empty condo staring hopefully at the front door.
And that’s okay.
Because success isn’t every open house being packed. It’s not every video going viral, every prospect saying yes or every idea working exactly the way you pictured it.
Sometimes success is simply being willing to keep putting yourself in position for the next one to work.
So this post is for every Realtor, business owner, salesperson, entrepreneur, creator or anybody else out there hustling who put a ton of effort into something this week only to hear crickets.
Keep going.
Take the rejection. Laugh at yourself. Learn something from it. Put the signs back in the trunk.
And show up again tomorrow.
Because eventually somebody walks through that door. 💪
