05/27/2026
Taylor Swift is making headlines again but this time in the trademark world.
According to recent reports, Taylor Swift filed trademark applications for audio clips of her voice saying “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” along with an image of herself performing on stage. The filings are reportedly aimed at helping protect her voice and likeness from AI-generated deepfakes and digital impersonation.
As AI technology becomes more advanced, celebrities, creators, and businesses are increasingly looking at new ways to protect their brands, voices, images, and digital identity.
This is another example of how trademark law is rapidly evolving in the AI era.
At Weiss & Moy, P.C., we continue to closely monitor developments involving trademarks, AI, branding, and intellectual property protection.