06/10/2026
Patagonia is taking legal action against environmental activist and drag performer Pattie Gonia over the use of the name "Pattie Gonia."
Patagonia argues the name is too similar to its famous trademark and could cause confusion. Pattie Gonia maintains that the name is a parody and part of a distinct personal brand.
While the dispute has generated significant public attention, it also raises an interesting trademark law question: where is the line between protecting a valuable brand and allowing parody, commentary, and creative expression?
As companies invest more in their trademarks and individuals build increasingly valuable personal brands, courts are being asked more often to balance trademark rights with free speech considerations.
Cases like this serve as a reminder that trademark law is not always black and white.