04/15/2026
College sports feel like tradition… but they also run on intellectual property (IP). 🎓
Logos. Mascots. Colors. Merch.
All protected. All controlled.
Join IP attorneys Michael Snyder and Joseph Gushue on IP Goes Pop!® for a breakdown in how colleges use trademark, copyright, and licensing to manage assets across athletics, merchandise, and media, and how NIL fits into the picture.
Because even now, there’s a key line: student-athletes can monetize their personal brand, but universities still control their own trademarks and institutional IP.
Find this episode and more by searching IP Goes Pop! in your favorite podcast app!
Licensing