Washington Wine Institute

05/27/2026

Want to see the future of your winery's customer experience?

On June 2 at 10:00 AM PT, our President, Andrew, and our product leaders are going live for C7 Innovate — a one-hour reveal of 10+ brand new features and major upgrades built to bring more intelligence to every touchpoint.

Every feature we’re announcing launches the same day. Tune in and you’ll know exactly why they were built and how to use them in your winery from day one.

Ask your questions live, get answers straight from the team, and leave ready to put it all to work.

🗓️ June 2 | 10:00 AM PT | Free to attend
👉 Register Now: https://hubs.li/Q04gFb3t0

05/26/2026

Invites are out! ✉

We look forward to seeing you at the Washington Wine Institute's 2026 Annual Membership Meeting on June 22nd! If you did not receive a link to register for this event in your email, contact [email protected].

This event is exclusive to WWI members. Not a WWI member, but interested in attending this and future annual meetings? Email [email protected] to get signed up. You and any staff who would like to attend will receive an invitation with registration details prior to the webinar. Thank you!

When: June 22nd, 2026, 1-4 p.m.
Where: virtual via Zoom webinar 🍷

05/22/2026

BIG NEWS: Innovative Sourcing, a family-owned packaging distributor in Yakima, has partnered with the Washington Wine Institute to create a donation program opportunity for wineries.

𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐰𝐢𝐧𝐞 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠, 𝐚𝐧𝐝 𝟏% 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐝𝐨𝐧𝐚𝐭𝐞𝐝 𝐭𝐨 𝐖𝐖𝐈.

Participation is easy! Let Innovative Sourcing know that you are a WWI member to donate a portion of your next purchase to your statewide trade association! 🍾

We really appreciate Innovative Sourcing for initiating this partnership with us and investing in wine associations that work to sustain WA state wineries. Shop Innovative Sourcing at the link below.

innovativesourcing.com/wine-bottles/

Find wholesale wine bottles in bulk. We offer empty glass wine bottles for sale, providing diverse options for your business that seeks quality and value.

05/19/2026

Mark your calendars!

We invite our members to Washington Wine Institute's virtual annual membership meeting on Monday, June 22nd.

We hope you will join us and hear the latest legislative and regulatory updates impacting your winery, discover new member opportunities, and more. Don't miss out on this exciting WWI membership perk!

Stay tuned for speaker and event registration details! We hope to see you there.

05/08/2026

WWI Attends WineAmerica Annual D.C. Fly In and Lobby Conference

From May 4th-7th Washington Wine Institute's Executive Director Josh McDonald, Past WWI Board President and co-owner of L'Ecole No 41 Marty Clubb, and Sara Higgins Executive Director of the Washington Winegrowers Association joined WineAmerica and over 30 other wine-producing states for our annual D.C. trip to meet with our WA Congressional delegation, House and Senate committees' staff and leadership, and federal agencies such as the Alcohol and To***co Tax and Trade Bureau (TTB) that make decisions and have regulatory authority over the wine industry.

We are hopeful our advocacy efforts made a meaningful difference in getting positive outcomes on all these critical issues for the WA wine industry!

04/29/2026

The inaugural DTC Wine Symposium in the Pacific Northwest is in the books! The Washington Wine Institute was honored to kick off event sessions alongside the Oregon Winegrowers Association and the Idaho Wine Commission with an update on wine direct-to-consumer advocacy, tasting room policy, and the regulatory need-to-knows (and challenges) of each state. We hope attendees walked away feeling equipped to support your wine association's efforts. We encourage those who want to get involved to join your association, donate to your state's wine PAC, and attend campaign events, just to name a few ideas. Advocacy is done collectively!

It was great to see so many familiar faces and meet new people working hard to create PNW wine and get it to the consumer. We feel so fortunate to be part of such a supportive community. 🥂

Proceeds from the are going to Free the Grapes!

04/28/2026

See you tomorrow at the Walter Clore Center! We're looking forward to seeing some familiar faces at the first ever DTC Wine Symposium in the Pacific Northwest.

04/23/2026

Join Bottle360 for a live demo at Rasa Vineyards' downtown Walla Walla tasting room on Wednesday, April 29.

We are very fortunate to have Bottle360's support as a Washington Wine Institute Supplier member and annual association sponsor in 2026. Thank you! 🍷

We'll be at Rasa Vineyards' Walla Walla Tasting Room on April 29th, 2026, enjoying an evening of wine and charcuterie, plus a demo of our platform. Join us at 5:00 pm! RSVP here: https://www.bottlethreesixty.com/rsvp

04/20/2026

Avoid a Penalty Card: The Legal Playbook for World Cup Marketing
A Legal Alert from WWI Supplier Member Foster Garvey
⚽
With the World Cup approaching in June 2026, many brands are beginning to plan marketing campaigns aimed at engaging soccer fans across a global audience.

While the term “World Cup” is commonly used in everyday conversation, it is a trademark that the Fédération Internationale de Football Association (FIFA) guards closer than a goalkeeper facing a penalty kick in stoppage time.

Learn more about what to avoid and ideas for alternative messaging in marketing campaigns here:

With the World Cup approaching in June 2026, many brands are beginning to plan marketing campaigns aimed at engaging soccer fans across a global audience. While the term “World Cup” is commonly used in everyday conversation, it is a trademark that the Fédération Internationale de Football Asso...

04/13/2026

Don't forget to sign up for tomorrow's free webinar on all things music licensing for your winery.

When: Tuesday, April 14, 2026, 10:00-11:30 a.m. PST
Where: virtual via Zoom webinar
Registration Link: https://form.jotform.com/260890365026155

Presented in partnership by the Washington Wine Institute and Soundtrack—a music streaming service built to bring you music that’s legal for your winery

Ask your questions and share your concerns directly with Soundtrack on topics including streaming music in your tasting room, requirements for live performers, events and social media, interacting with PROs, and more. 🎤 Also learn more about the Soundtrack discount program offered through Washington Wine Institute membership. We hope to see you there!