04/13/2026
Social media has done something really damaging to people's relationship with money.
It created a baseline expectation of what a successful life is supposed to look like. The house. The car. The wardrobe. The vacations. The kitchen renovation. The constant visible proof that you're doing well.
And a lot of people are financing that proof with debt they can't afford while the people they're trying to impress aren't paying attention anyway.
The iPhone 13 makes calls. It sends texts. It takes great photos. The iPhone 17 Pro does the same things for $1,200 more. That $1,200 invested at 10% annually for 20 years is over $8,000. Every upgrade cycle.
The 2,200 square foot house that fits your family comfortably costs $400 less a month to mortgage than the 2,800 square foot house that looks more impressive.
Over 30 years that's $144,000. Plus the extra heating, cooling, maintenance, and property taxes on every additional square foot.
Facebook Marketplace furniture that costs $200 and looks great serves the exact same function as the $1,400 version from a retail store.
None of these are deprivation. They're just choices that compound differently over time.
The wealthiest people I've ever known drove older cars, lived in reasonable houses, and wore the same clothes on rotation without a second thought.
They weren't broke trying to look rich.
They were quietly getting richer while everyone else was performing success for an audience that doesn't care.
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