08/31/2026
A PAC’s name isn’t always what it seems. In a controlled online experiment involving more than 650 participants, Seton Hall Law Professor Brian Sheppard and Andrew Moshirnia of Monash University found that deceptive PAC names can influence voters’ opinions — even among politically engaged partisans.
Read the original article, republished by Salon: "Don’t trust the name on the PAC."
To manipulate voter perception, political action committees are adopting names that signal the opposite political goals from what those groups intend. And research shows the strategy is working.