Law Office of Jason H. Rosenblum, PLLC

10/16/2026

Customers often recognize your business before they read a word of it: the packaging, the layout, the look and feel. Trade dress can protect that, and most owners have never heard of it. Ask us what your brand actually covers.

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10/15/2026

Copyright exists automatically when you create something original. But that automatic protection has limits: You can't file an infringement lawsuit until the work is registered, and registering early is what unlocks statutory damages and attorney's fees. Registration is inexpensive. Waiting until someone copies you is not.

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10/14/2026

The USPTO published a short video walking through how to file a trademark application, and it's worth watching. Just know what the filing system can't do for you: It won't run a real clearance search, pick the right classes, or draft a description of goods that survives examination. Knowing what to fill in on the application is the key that an attorney can assist with. DIY filings are where many of the problems we untangle begin.

Learn how to fill out and submit a trademark application.

10/13/2026

Buc-ee's has filed roughly a dozen trademark suits against small convenience stores with cartoon animal mascots, and one defendant is now calling the chain a "trademark bully" in court. Here's the tension: Trademark law expects owners to police their marks or risk weakening them, but enforcement that sweeps in every smiling animal logo invites counterclaims, bad press, and late-night TV segments. Enforce your brand… and know where the line is.

Buc-ee’s recently sued a small business in Ohio, accusing the decades-old brand of having a logo that too closely resembles its own. It’s just the latest lawsuit the company has brought…

10/12/2026

This one surprises a lot of business owners: Forming an LLC or corporation doesn't give you trademark rights. State registration only stops someone from forming an identically named entity in that state. A federal trademark is what actually protects your name nationwide. If you've built a brand on nothing but an LLC filing, let's talk.

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10/11/2026

Trademarks, copyrights, patents, trade secrets…most businesses own more than one kind of IP, and the pieces work best when they're protected as a system. That's what an IP strategy is. Flat fees, plain English, and a plan that fits where your business is right now. Learn what full-picture protection looks like.

Establishing trusting relationships with all clients is what makes the Law Office of Jason H. Rosenblum, PLLC stand out as the best choice in protecting your Intellectual Property. ​ Intellectual Property Law Do you need to know more about protecting your Patent, Copyright, or Trademark? With a fo...

10/10/2026

An idea alone can't be patented — but the way your invention works, or the way it looks, can be. Utility patents, design patents, and provisional applications each protect something different, and picking the wrong one is a costly mistake. With an engineering background on our side, we speak both languages. Learn how we approach patents.

Establishing trusting relationships with all clients is what makes the Law Office of Jason H. Rosenblum, PLLC stand out as the best choice in protecting your Intellectual Property. Patent Law A patent essentially gives the owner the right to preclude others from practicing, making, or selling an inv...

10/09/2026

The USPTO's new AI tools were built to catch filing mills: fake specimens, spoofed signatures, and the junk applications cluttering the register. That cleanup helps every legitimate brand owner, as fewer bogus registrations stand between you and your name. Here's what the USPTO is doing with AI, and how to file well in the new environment.

10/08/2026

Your next trademark examiner has AI assistance: Image-recognition searches, automated fraud detection, and generative drafting tools are now part of USPTO review. For carefully prepared applications, that's mostly good news. For bargain-bin filings, the scrutiny just went up. Here's what changed and what it means for your application.

10/07/2026

When a brand name becomes the everyday word for the product itself, the trademark can be lost. It's called genericide, and it's why Google and Velcro actively police how their names are used. The playbook: use your mark as an adjective, not a verb, and correct misuse when you see it. A strong brand stays strong on purpose. Ask us how to keep yours protected.

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