06/16/2023
The Supreme Court Got it Right: A Pictorial Guide to Fair Use for “Appropriation” Artists and Other Creatives After Warhol v. Goldsmith
“We live in a country of laws and that copyright law has been able to feed more creation and invention. That incentive has made us who we are. That’s one of the great things about this country – this is not China.”
- Lynn Goldsmith, May 19, 2023, Women’s Wear Daily
On May 18, 2023, the Supreme Court issued its long-awaited landmark decision in Andy Warhol Foundation for the Visual Arts, Inc. v. Goldsmith. No. 21-869. This was the first Supreme Court case to consider the affirmative defense of fair use to unauthorized copying since Campbell v. Acuff-Rose Music, Inc. (1994) in which 2 Live Crew prevailed on its fair use defense of parodying Roy Orbison’s song "Pretty Woman." It is also the first Supreme Court case to deal with visual expression. The Supreme Court ruled 7-2 against the Warhol Foundation’s (AWF) claim of the right to license Goldsmith’s copyrighted portrait of the musician Prince without her permission or her name, on the theory of fair use. Fair use is an affirmative defense if the second user of the original expression uses it for purposes including criticism, comment, news reporting, teaching, scholarship, or research.
Not surprisingly, the decision has generated commentary and widespread discussion, including from this author: https://www.hoffmanlawfirm.org/the-art-lawyers-diary-june-2023/
This commentary is written as a response to the opinions expressed by art lawyers, professors of art history, and other friends of the court brief writers in the Warhol camp, which have dominated the art media and the New York Times. They gained only two converts at the Supreme Court, Justice Kagan and Chief Justice Roberts, for their theory that both the First Amendment and the future of art history and creativity are gravely threatened by a decision which does not consider Warhol’s use a transformative use and thus, a fair use.
The New York Times chose to give op-eds both before and after the decision to Andy Warhol scholars, art critics like Blake Gopnik, and Richard Meyer who authored The Supreme Court Is Wrong About Andy Warhol, published on June 5, 2023, who fail to mention copyright’s core rationale of incentivizing creators and that celebrity photographers and photojournalists are not grey shadows but human beings who need to eat. As one commenter to the op-ed put it, “it feels like the NYT is trying to take this surprisingly non-political case and turn it into some statement on the death of art.” It is irrelevant whether Warhol is a good artist, a famous artist, or whether his orange Prince silkscreen is a worthy achievement. What is relevant is that the Copyright Act gives the original author the exclusive right to adapt the copyrighted work.
Theses scholars and art law professors have argued that this decision, because it fails to provide a bright line rule to permit artists to express a new message to the extent of appropriating other copyrighted images, upsets the delicate balance between the Copyright Act and the First Amendment. Of course, there is an inherent tension between the monopoly rights of creators and the First Amendment. That is accommodated by the delicate balance provided by fair use, and that only expression, not ideas or facts, are protected by copyright.
Professor Amy Adler of NYU has been a vocal proponent of the death knell to art and the First Amendment if artists, not only “famous artists,” do not have the right to express themselves and to draw on existing images.
However, artists are not above the law. The Supreme Court has determined that certain limits on free expression which meet certain tests can restrict speech. Thus, artists are not free to copy, defame, utter “fighting words,” yell “fire!” falsely in a theater, or violate the rights of privacy of celebrities or defame individuals and public figures, subject to certain doctrines to accommodate state law conflict with the First Amendment. See comments to the op-ed written by Professor Richard Meyer available here: https://www.nytimes.com/2023/06/05/opinion/supreme-court-andy-warhol.html
Rather than mourn the loss of artistic freedom of expression, the decision is a welcome recalibration of fair use which has been muddled by the expanding notion of “transformative use” by the federal courts, as exemplified in “the famous artist exception,” or “the high-water mark of fair use” in the Second Circuit’s decision in Cariou v. Prince (2013). The Supreme Court’s 1994 decision in Campbell, which embraced and enshrined the concept of “transformative use” penned in Judge Pierre N. Leval’s iconic 1990 article in the Harvard Law Review, Toward a Standard of Fair Use, has resulted in a remarkable judicial expansion of the transformative use doctrine which seems to consider virtually any “creation of new information, new aesthetics, new insights and understandings” as supporting a finding of fair use, drowning out consideration of all other factors. If prior to Campbell, critics argued that the presumption that a commercial use was unfair, skewed the analysis to stifle creativity and the First Amendment, the notion of transformative use embodied in a “different message or artistic style” not only threatened to turn judges into art critics, but threatened to eviscerate the right to create derivative works and reproduce the original work bestowed on creators of original works.
The AWF and its friends of the court argued, and continue to argue, that Warhol’s silkscreen image of Prince has a different meaning or message. By adding new expression to the photograph, AWF says, Warhol made “transformative” use of it. To restrict an artist like Warhol’s ability to express a new message or meaning by copying another artist’s work is, in essence, an impermissible restriction on the artist’s freedom of expression protected by the First Amendment.
The Supreme Court correctly curbs the expansion of fair use and rejects the role of judges as art critics: fair use “is an objective inquiry into what a user does with an original work, not an inquiry into the subjective intent of the user, or into the meaning or impression that an art critic or judge draws from a work.” Even if Warhol had a new message, the first fair use factor instead focuses on whether an allegedly infringing use has a further purpose or different character, which is a matter of degree, and the degree of difference must be weighed against other considerations like commercialism. As portraits of Prince used to depict Prince in magazine stories about Prince, the original photograph and AWF’s copying of it share substantially the same use.
The decision is a narrow one but its underlying reasonings require a court to consider whether the use is commercial and balance that against the claimed use or claim to transformative character or purpose in part to determine whether the use infringes the original artist’s bundle of rights, including the right to reproduce the work and to license derivative works. Use by AWF of the Prince Warhol silkscreens on merchandise and tote bags might will be an infringement, even if sold in the Warhol Museum shop. Because Prince is dead, there is no concern that uses of his image violate his right to privacy, speaking more generally and in defense of the Supreme Court’s opinion, the right to control derivative works and their use involves releases, and rights which do not pass to an appropriator.
As Goldsmith said in an interview for Women’s Wear Daily: “I worked really hard to have the trust, much less the equipment, the studio, the assistants to create what I created. In celebrity portraiture, trust is key to your success or failure. If they see your image on a T-shirt, they think you licensed it when you didn’t. Then you have to spend time tracking it down to show them you didn’t do it. Or if you don’t know they are angry about something you didn’t do, you just know they never hire you again…there were so many ramifications from this subject that I felt I had to stand and fight. If I didn’t, I couldn’t live with myself.”
It is amazing that some commentators appear to be totally clueless that the statute itself requires that a judge consider whether the use is commercial or not for profit. The Supreme Court’s restoration of this fact is welcome and not, as one lawyer opined, a reflection of the growing commercialism of the art world over consideration of the artistic message.
So, what are the implications of the decision? Prior to reading any commentary, I wrote about the legal implications analyzing the decision. As a lawyer consulting with a client on fair use, I asked to see the original image and the secondary use. My advice was, and is, to ask whether they are commenting on the original work, or simply using the second work to “express a new message.” While the Court declines to adopt hard and fast rules requiring a balancing on a case-by-case basis, it is clear that the analysis of factor one involves both a consideration of the preamble in the context a two-part analysis: whether the use is transformative, or simply a substitute for the original, and the commercial nature of the use.
This comment and the Pictorial Guide below is dedicated to Lynn Goldsmith, and the amount of money she spent defending the rights of artists.
“Six-and-a-half years into the legal battle, the American photographer and artist had mortgaged her house and invested more than $2 million defending her copyright of a 1981 photograph of the musician Prince.”
- May 19, 2023, Women’s Wear Daily https://wwd.com/eye/people/lynn-goldsmith-prince-photograph-andy-warhol-supreme-court-interview-1235658276/
Lynn Goldsmith
Ford Foundation
Joyce Kozloff
The Andy Warhol Foundation for the Visual Arts
The Studio Museum in Harlem
The New York Times
The New York Times Opinion Section
PERFORMA
RoseLee Goldberg
Esa V. Nickle
Sasha Okshteyn
Job Piston
Art News
The Brooklyn Rail
Art In America
Art in America
The Art Newspaper