Heilbut LLP

Heilbut LLP Heilbut LLP specializes in intellectual property and business law. We value collaboration and candor.

AI can generate a logo in seconds, but can it protect your brand?Heilbut’s Founder Wendy Heilbut’s latest article in Law...
05/01/2025

AI can generate a logo in seconds, but can it protect your brand?

Heilbut’s Founder Wendy Heilbut’s latest article in Law360 explains how to keep your IP strategy strong in an AI-driven marketplace. In the article, she breaks down the legal implications of AI-generated branding and why we’re likely to see more trademark claims, not fewer, in the near future.

⚖️ Read it here: https://www.law360.com/articles/2320954/protecting-brand-identity-in-an-ai-driven-marketplace

Can AI learn from your work…without asking first? As AI booms, courts and lawmakers are scrambling to define where innov...
04/15/2025

Can AI learn from your work…without asking first?

As AI booms, courts and lawmakers are scrambling to define where innovation ends, and infringement begins.

In our latest newsletter, Wendy Heilbut breaks down what’s happening in real time—inside the courtroom, across the creative industries, and at the state and federal levels.

We’d love to hear your take: Should creators be compensated when their work trains AI? Or is it fair use in the name of progress?

See link below to learn more:
https://lnkd.in/em-Ng42Q

If your camera roll is filled with thousands of beautiful photos, but you don’t have the time or wherewithal to meaningf...
03/26/2025

If your camera roll is filled with thousands of beautiful photos, but you don’t have the time or wherewithal to meaningfully curate or display them, our client’s product MAE is for you!

Founder Nichole Healy came to Heilbut LLP’s IP team to protect the intellectual property surrounding her innovative offering: the AI-powered MAE software which is a memory management companion that transforms a family’s scattered digital footprint into a meaningful digital legacy, bringing joy now and for generations to come. Its AI-powered sorting, curation, and narrative contextualization streamlines the overwhelming task of managing digital clutter, ensuring that families can easily protect and relive their most cherished stories.

Click on link below to learn more!:
https://heilbutllp.com/2025/03/registered-success-stories-in-trademark-protection-mae/

Founder PSA: did you know that a contract is a simple step towards protecting your IP? When we talk about intellectual p...
03/06/2025

Founder PSA: did you know that a contract is a simple step towards protecting your IP?

When we talk about intellectual property (IP) protection, people most often think of “registrable” intellectual property, like trademarks, copyrights and patents. While safeguarding each of these forms of intellectual property is crucial for protecting your business, the conversation doesn’t stop there. When you think about IP protection, you should also be thinking about the more opaque intellectual property that permeates the day-to-day of your growing business: your proprietary information.

Proprietary information is sometimes referred to as “know-how”, and it’s the amalgamation of the practical knowledge, technical skills and trade secrets that make up your business. It includes things like internal project management and development processes, customer lists, manufacturing data, and all of the data, methods, information, and formulas that make your business unique.

Your proprietary information helps your business run and scale, and protecting it is just as important as protecting any other piece of your intellectual property. Unlike patents, copyrights and trademarks, however, proprietary information protection does not come through registration at the USPTO or Copyright Office; instead, you protect proprietary information through a series of contracts, often referred to as proprietary information and invention assignment agreements (or PIIAAs). Once your company has a form version of a PIIAA, you want to use it with anyone who has access to your company’s know-how: most commonly, your employees, board members, advisors, and independent contractors. By simply including the PIIAA in your hiring documents, advisor agreement packages, and contracts with service providers, you can take one big, simple step towards protecting your business’ IP.

As of January 1, new works entered the public domain allowing others to freely use and share them. The works that entere...
02/20/2025

As of January 1, new works entered the public domain allowing others to freely use and share them. The works that entered the public domain this year are those whose copyright expired and include film, literary works, music, and other media published in 1929. Their inclusion in the public domain gives the public a growing repertoire of works which can be used to create and adapt into new works. As a stated mission of copyright protection, ownership rights coming to an end furthers copyright law’s goal of promoting creativity.

Click on the link below to learn more:
https://heilbutllp.com/2025/02/what-2025-brought-to-the-public-domain/

Happy Galentine’s Day!Coined by Parks and Recreation character Leslie Knope in the show’s second season, the formerly fi...
02/13/2025

Happy Galentine’s Day!

Coined by Parks and Recreation character Leslie Knope in the show’s second season, the formerly fictional holiday has taken on a life of its own. Fifteen years later, February 13 is widely recognized as a day to honor the love and friendship that women share.

With the popularity of the holiday, some have even attempted to register GALENTINE’S DAY as a trademark. However, securing a trademark for the phrase has not been as easy as some may think, and many applicants have been unsuccessful. Why? For many applicants, the United States Patent and Trademark Office (“USPTO”) found the term “Galentine’s Day” to be descriptive of the claimed goods and services, especially those relating to Galentine’s Day celebrations (think candy, chocolates, pajamas, and events planning). For others, GALENTINE’S DAY has failed to function as a trademark, with the USPTO viewing the term as merely an informational message. This is in part because of the widespread use of “Galentine’s Day” in connection with general holiday festivities since the term entered popular culture in 2010.

This is not to say that GALENTINE’S DAY is not protectable as a trademark. For example, male r***e entertainment brand Strippendales has a pending application for GALENTINE’S DAY for dance performance and other entertainment services. While the application has some outstanding issues, the USPTO did not view these services as descriptive of the GALENTINE’S DAY trademark.

While “Galentine’s Day” may be a popular term, attempts to register it remind us that how a trademark is used and whether consumers can associate the trademark with a particular source of goods or services are essential to establishing trademark rights.

We stand proudly diverse.Beyond taglines or measures, quotas or pressures, we know that more viewpoints means more consi...
02/11/2025

We stand proudly diverse.

Beyond taglines or measures, quotas or pressures, we know that more viewpoints means more considerations, and more considerations means more options, and more options means better results, and better results, well, those speak for themseves. As a proudly women-owned (actually 100% MOTHER owned) business, we pride ourselves on bringing fresh viewpoints into a static industry.

Click on the link below to learn more:
https://heilbutllp.com/2025/02/heilbut-llps-wbenc-certification/

It is not news that the NFL is a savvy and litigious intellectual property owner, especially in the run-up to the Super ...
02/06/2025

It is not news that the NFL is a savvy and litigious intellectual property owner, especially in the run-up to the Super Bowl. The league owns a federal trademark registration for SUPER BOWL and routinely objects to any unlicensed third-party advertising that makes use of the SUPER BOWL name. This is why you will see advertisers refer instead to “the big game.”

However, it is not often that we see the NFL on the other side of the negotiation table, seeking to become a trademark licensee. Miami Heat team president Pat Riley recently struck a deal with the NFL, to allow the league to use his registered THREE-PEAT trademark (and several variations thereof) if the Chiefs win their third straight Super Bowl game this Sunday. Riley has raked in hundreds of thousands of dollars over the years as teams like the Chicago Bulls and New York Yankees used the trademark after winning three consecutive titles.

Monetizing your brand through quality-controlled licenses is a game changer!






Intellectual property (IP) protection is crucial to preserving competitive advantages and incentivizing innovation. This...
02/04/2025

Intellectual property (IP) protection is crucial to preserving competitive advantages and incentivizing innovation. This is especially so in the rapidly evolving field of artificial intelligence (AI). While patents may offer IP protection for certain AI innovations, trade secret law may provide the most robust and flexible legal safeguard for AI technologies. Trade secret law offers distinct advantages over patent protection, particularly in areas where AI is still developing.

Click on the link below to learn more:
https://heilbutllp.com/2025/02/trade-secret-law-presents-an-effective-ip-tool-for-ai-inventions/

Join us for a thought-provoking discussion on AI's transformative role in brand building, marketing, and intellectual pr...
02/03/2025

Join us for a thought-provoking discussion on AI's transformative role in brand building, marketing, and intellectual property.

This session offers practical insights and strategies for business owners, in-house counsel, and marketing practitioners.

Learn how to:
• Protect your brand
• Navigate the evolving AI landscape
• Leverage AI for growth

Date: 2/5/2025
Time: 12:00pm ET
Where: Online
Reserve your spot now:
https://www.lawline.com/course/make-your-mark-building-a-brand-in-the-age-of-ai?fbclid=IwY2xjawINzU1leHRuA2FlbQIxMQABHQl8BevIGbJRstvMoKlMWB3zziB0QTRCpfk2uznWeE2GXzFUo81RXKGdaQ_aem_zpRYwUWcROEFq7pEMceuOg

With artificial intelligence ("AI") reaching nearly every aspect of technology and commerce, businesses are facing new hurdles to securing, building, and protecting their brand identity. Today, AI-generated content is being used in everything from creating and executing marketing campaigns to buildi...

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